Home / Knowledge / News / Apparel/Garments / ASOS partners PUMA on twelve-piece jersey wear collection
ASOS partners PUMA on twelve-piece jersey wear collection
29
Jan '14
For S/S’14, ASOS collaborates with leading sportswear and lifestyle brand PUMA.

Launching in January 2014, this twelve-piece PUMA jersey wear collection inspired by 90’s sports street-wear maintains a modern aesthetic by mixing fabrications and innovative print techniques.

Focusing on colour-blocking and print this capsule collection purposefully mismatches clashing urban graffiti with animal and check prints, softened down with the use of a feminine lace application.

A colour palette of black, white and grey marl is teamed with primary red pigments and metallic highlights while exaggerated sleeves, quilting and maxi silhouettes all play with proportion.

The PUMA logo is bold and experimentally stamped across sweats, tube dresses and motorcross inspired joggers using foil and high shine gloss print techniques. Hybrid styles are produced with the use of furry teddy bear material and leather sleeve detailing.

About ASOS

ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion forward twenty-somethings through our website, asos.com. We offer free shipping to 237 countries and territories from our 1.1m sq ft distribution centre in the UK.

We tailor the mix of own-label, global and local brands sold through each of our eight local language websites: UK, USA, France, Germany, Spain, Italy, Australia and Russia.

About Puma

PUMA is one of the world’s leading sport lifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.

PUMA starts in sport and ends in fashion. Its sports performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing.

PUMA


Must ReadView All

Sanjay K Jain, managing director, TT Ltd

Textiles | On 21st Sep 2017

TT’s Sanjay Jain elected new chairman of CITI

The Confederation of Indian Textile Industry (CITI), the apex body...

Textiles | On 21st Sep 2017

NRF urges US lawmakers to lower corporate tax rates

The National Retail Federation (NRF) has written to the US Senate...

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search