Home / Knowledge / News / Apparel/Garments / A&F launches Spring 2014 campaign “Making of a Star”
A&F launches Spring 2014 campaign “Making of a Star”
01
Feb '14
Abercrombie & Fitch Co. announced its Spring campaign, The Making of a Star, which spotlights a select group of rising actors and musicians who capture the essence of the brand.
 
The cast includes Christa B. Allen (ABC's Revenge), Diego Boneta (Rock of Ages, The Dead Men, Another You, Pele and Eden), Kylie Bunbury (ABC Family's Twisted), Colton Haynes (CW's Arrow), Jazzlyn Marae (Nickelodeon's Fred: The Movie, ABC Family's Nine Lives of Chloe King, national commercials for Milk and Neutrogena), Steven R. McQueen (CW's The Vampire Diaries and upcoming Steve McQueen Documentary), and Debby Ryan (Actress/Musician).  Photographs and videos of each star, shot by famed photographer Bruce Weber, will be featured online, in the A&F App, and in A&F stores around the world.
 
A&F has previously featured such acting and musical talents as Jennifer Lawrence, Taylor Swift, Channing Tatum, Alexander Ludwig, Jacob Artist, Olivia Wilde, Penn Badgley, Scott Eastwood, and Ashton Kutcher.
 
"A&F's new Stars on the Rise are exceptional, multi-dimensional, and optimistic," said Craig Brommers, SVP of Marketing for Abercrombie & Fitch. "We're excited to add a new cast to our long list of successful talent."
 
Abercrombie & Fitch will host a party to celebrate The Making of a Star cast on February 22nd in Los Angeles, California. The event will feature an exclusive live performance by St. Lucia. Additional performances will include DJ sets by Jean-Philip Grobler of St. Lucia and San Francisco DJ and producer, Viceroy.
 
Abercrombie & Fitch will provide live updates from the party and will also host live Twitter Q&A sessions with Diego Boneta, Steven R. McQueen, and Debby Ryan throughout the season. 
 
About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, Abercrombie kids, Hollister Co., and Gilly Hicks brands. The company currently operates 890 stores in the United States and 166 stores across Canada, Europe, Asia and Australia. 

Abercrombie & Fitch

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search