Home / Knowledge / News / Apparel/Garments / A&F launches Spring 2014 campaign “Making of a Star”
A&F launches Spring 2014 campaign “Making of a Star”
01
Feb '14
Abercrombie & Fitch Co. announced its Spring campaign, The Making of a Star, which spotlights a select group of rising actors and musicians who capture the essence of the brand.
 
The cast includes Christa B. Allen (ABC's Revenge), Diego Boneta (Rock of Ages, The Dead Men, Another You, Pele and Eden), Kylie Bunbury (ABC Family's Twisted), Colton Haynes (CW's Arrow), Jazzlyn Marae (Nickelodeon's Fred: The Movie, ABC Family's Nine Lives of Chloe King, national commercials for Milk and Neutrogena), Steven R. McQueen (CW's The Vampire Diaries and upcoming Steve McQueen Documentary), and Debby Ryan (Actress/Musician).  Photographs and videos of each star, shot by famed photographer Bruce Weber, will be featured online, in the A&F App, and in A&F stores around the world.
 
A&F has previously featured such acting and musical talents as Jennifer Lawrence, Taylor Swift, Channing Tatum, Alexander Ludwig, Jacob Artist, Olivia Wilde, Penn Badgley, Scott Eastwood, and Ashton Kutcher.
 
"A&F's new Stars on the Rise are exceptional, multi-dimensional, and optimistic," said Craig Brommers, SVP of Marketing for Abercrombie & Fitch. "We're excited to add a new cast to our long list of successful talent."
 
Abercrombie & Fitch will host a party to celebrate The Making of a Star cast on February 22nd in Los Angeles, California. The event will feature an exclusive live performance by St. Lucia. Additional performances will include DJ sets by Jean-Philip Grobler of St. Lucia and San Francisco DJ and producer, Viceroy.
 
Abercrombie & Fitch will provide live updates from the party and will also host live Twitter Q&A sessions with Diego Boneta, Steven R. McQueen, and Debby Ryan throughout the season. 
 
About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, Abercrombie kids, Hollister Co., and Gilly Hicks brands. The company currently operates 890 stores in the United States and 166 stores across Canada, Europe, Asia and Australia. 

Abercrombie & Fitch

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search