Bebe stores sales for year-to-date ended Jan 4 slips 3.4%

08 Feb '14

3 min read

Steve Birkhold, Chief Executive Officer, commented, “We are encouraged by the sequential improvement we experienced in the second quarter, especially during Black Friday weekend and the month of December.

December continued the sequential improvement with positive comparable store sales, as we saw a favorable response to the new merchandise and an increase in traffic, despite declining mall traffic and an aggressive promotional environment across the industry. We believe that the strong messaging in our marketing campaigns connected with our customer and contributed to the improvement in traffic.

We also successfully cleared through the vast majority of legacy merchandise, ending the quarter with inventory per square foot down nearly 7%. That said, the retail environment remains challenging, and we will continue to operate with disciplined inventory management and cost controls.

Overall, we believe we are entering the spring season with an enhanced merchandise assortment supported by a lean inventory position. Looking ahead, we remain focused on executing our Six Strategic initiatives to move our business forward and anticipate continued improvement in comparable store sales and margin performance.”

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