Home / Knowledge / News / Apparel/Garments / Ecommerce will dominate Chinese kidswear market: Analysts
Ecommerce will dominate Chinese kidswear market: Analysts
11
Feb '14
Children’s clothing market in China has a great potential, and hence several garment enterprises are trying to become a new force, but the next wave of children’s clothing market would be dominated by ecommerce, according to analysts.
 
The Chinese Government recently eased its ‘one-child policy’ allowing couples to have two children if either parent is an only child. This policy brings new opportunities for the development of the Chinese clothing industry.
 
Industry analysts believe that relaxation of the one-child policy is a favourable development for the Chinese apparel industry, but the requirements of children’s clothing would be higher than adult clothing, in terms of comfort and safety features.
 
In 2010, the Chinese infant apparel market touched 34.8 billion yuan, and the market is expected to maintain strong growth over the next few years due to the continued growth in number of children.
 
The ‘Kids Industry Report 2012-15’, released by the National Bureau of Statistics, shows that the output growth rate of the Chinese kidswear industry is expected to increase to 25-30 percent by 2015, and the country’s infant clothing market capacity will reach 227.98 billion yuan, due to people having two children, instead of the earlier one.
 
To take advantage of the situation, domestic Chinese brands like Semir, Anta, 361, Li Ning and many others have already prepared relevant policies. In order to not to miss out on this huge market, several international brands, including H&M, Zara, Uniqlo, Gucci, Dior, etc., would also significantly accelerate their expansion of clothing retail network in the country.
 
In addition to rapid growth, the profit margin in children’s clothing is much higher than adult clothing, which is also one of the reasons for adult clothing brands venturing into kidswear.
 
However, the current development of children’s clothing in China is still in its infancy. It is because the market has different characteristics from adult apparel market, as comfort and safety are among the quality requirements.
 
Parents of children born in the next round would be even more demanding in terms of fabric, style, safety, comfort, color matching and other factors, according to market analysts.
 
They aver that ecommerce would dominate the next round of children’s clothing market, as the online retailer can trace back sales and production, which would be a big parameter for the future development of the Chinese kidswear industry. 
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search