Home / Knowledge / News / Apparel/Garments / Employees join unique Lindex campaign as models
Employees join unique Lindex campaign as models
19
Feb '14
This spring, Lindex launches a unique campaign where the models are the company's own employees. The campaign’s message to all women is to find their perfect bra for every occasion. This will be made easier by Lindex new bra assortment and the way of presenting bras in stores and online.
 
Lindex employees get the opportunity to experience a different and exciting day at work. The request was to be the model for Lindex campaign "Bra-volution", which encourages all women to find their perfect bra. The interest was huge and 45 employees made it to the casting in Stockholm, from which five models will be selected and, within a few weeks, be photographed in London.
 
"We always want to involve our employees in different parts of Lindex' operations. In this way we take advantage of our staff's creativity and commitment and at the same time, we give them the chance to try something that normally is far away from their everyday work in store or at the office", says Sofia Brax HR Manager at Lindex.
 
The bra campaign encourages all women to find the perfect bra for their needs. This will be easier through Lindex new way of presenting lingerie based on the customer’s needs and what kind of bra she wants, together with Lindex employees’ bra expertise.
 
"Our employees are experts in underwear. When it comes to finding a bra fit based on different women's needs and bodies, it was a natural choice to let our employees model for this campaign and show the different fits" , says Inger Lundqvist, Design & Purchase manager, Lingerie at Lindex.
 
"It was great fun to participate in a professional photo shoot. I have found my perfect bra fit and I hope that my involvement in the campaign will inspire our customers to find their, says Anna Andersson at Lindex and one of the models in the campaign.
 
The campaign will be launched in May and will be visible in different channels as print, outdoor, stores and online. The new range will be available in Lindex stores and online from May.
 

Lindex


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X