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UBM China debuts new trade show ‘Cool Kids Fashion’

February 26, 2014 (China)

From the organizers of the world’s largest trade expo for children, baby and maternity products – CBME China -- comes a new trade event focused on children fashion, Cool Kids Fashion. UBM China launches Cool Kids Fashion on 22-24 July 2014 at Shanghai New International Expo Center, China.

Cool Kids Fashion brings together world-renowned brands and up-and-coming designers for children fashion (ages 0-16 years) in an exclusive on-trend ambiance of 4,000 sqm floor space. The event will feature a complete overview of children fashion and accessories.

Cool Kids Fashion is an exclusive trade event. Visitors include sales agents and distributors who have successful experience in distributing other brands, media, franchise investors, franchisees, key decision-makers from shopping centers, department stores, commercial property developers, fashion buyers, designers and many more.

The three-day fashion trade event will also feature an Exhibition, Kids Fashion Runway, Designer Central, a Fashion Museum and educational sessions like Trend Forums and Fashion Talk.

By bringing together designers, brands, distributors, media, retailers, franchisees, department stores, mall operators, real estate developers and fashion buyers, Cool Kids Fashion creates a platform for introducing retail concepts to international brands which are seeking to enter the China market and for providing new business opportunities.

“In the recent China’s Children’s Wear Industry Report, the market volume for children’s wear in China is over RMB 100 billion (US$16.4 billion), and is still growing at 25%-30% every year. A lot of fashion brands have their eye on China, we are providing them with a platform to promote their brands, connect with distributors and get a foothold into China market." says Athena Gong, General Manager, UBM China (Hangzhou).

“CBME China has already established the reputation in the children and baby products sector as annual must-attend trade sourcing event. With Cool Kids Fashion, we provide fashion brands and up-and-coming designers a trendy children fashion trade event in China to showcase their collection and be seen with their peers in the fashion industry.

"Cool Kids Fashion will be the dominant platform gateway for any brand looking to reach China’s trendy fashion apparel market. It is an extraordinary platform for presenting new lifestyle and fashion trends for kids."


UBM China
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