Home / Knowledge / News / Apparel/Garments / H&M debuts sustainable organic silk & leather collection
H&M debuts sustainable organic silk & leather collection
22
Mar '14
H&M launches its new Conscious and Conscious Exclusive collections. With two new materials, organic leather from the Swedish leather supplier Tärnsjö, and organic silk, the collections show what can be done in more sustainable materials.
 
“H&M is proud of its sustainability work. Conscious and Conscious Exclusive show the breadth of possibilities with sustainable materials, and our new Clever Care labelling lets our customers join our mission towards a more sustainable future for fashion,” says Ann-Sofie Johansson, H&M´s Head of Design, New Development.
 
Conscious Exclusive collection is made in collaboration with the sustainable fashion and design think-tank EVER Manifesto, who share H&M’s commitment to a more sustainable future for fashion. Ever Manifesto will also appear in the Conscious Exclusive campaign together with Amber Valletta, the supermodel and actress also known for her commitment to sustainability. Amber Valletta is also the face of the Conscious collection campaign.
 
Conscious Exclusive is a special designed limited collection made by high quality fabrics and dramatic and intricately details inspired by flamenco and bohemia. New introduced materials are organic leather, leather from cows bred for organic meat production in Swedish farms, and organic silk that is silk cultivated in organic mulberry trees. 
 
The collection will be available in 150 selected H&M stores worldwide as well as online. Amber Valletta has recently launched the site Master & Muse for socially responsible customers and selected pieces will be sold on yoox.com in the area dedicated to Amber Valletta´s Master & Muse.
 
This year’s Conscious collection is full of key fashion pieces made by more sustainable materials and perfect for the spring. Key pieces is a bright orange dress that is longer at the back and made from Tencel with polyamide and a loose-cut kaftan covered in a hand-drawn zebra print. The collection will be available in all H&M stores as well as online.
 

H&M

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search