Home / Knowledge / News / Apparel/Garments / Tom Tailor focuses on increasing profitability
Tom Tailor focuses on increasing profitability
25
Mar '14
With the publication of the Annual Report 2013 the TOM TAILOR GROUP confirms the preliminary figures for 2013, which were released on 18 February 2014. The Group furthermore announces the strategic objectives for the current year. The focus is particularly centred on increasing profitability and enhancing the premium quality of the BONITA brand. 
 
Highlights: 
- TOM TAILOR GROUP is driving forward distribution space expansion and growth of the TOM TAILOR brands
-BONITA: Focus on product and increase in quality of sales as well as profitability
-Sales of more than EUR 950 million and adjusted EBITDA margin of around 10% are targets for 2014
 
The above-average growth of TOM TAILOR over recent years is based on the commitment of a highly motivated team and a powerful platform for design, development, procurement and merchandising. 
 
We are thus going to transfer the success model of TOM TAILOR entirely to BONITA, in order to enhance the earning power of BONITA and significantly improve the profitability of the group, said Chief Executive Officer of TOM TAILOR Holding AG. 
 
Apart from expanding distribution space, the focus at TOM TAILOR is primarily on strengthening the TOM TAILOR brands. At BONITA, we will continue to transfer procurement to our own sourcing company and further expand our product expertise through our new design team. At the same time, we are going to centre our efforts more on sales quality rather than promotional activities. 
 
Systematic expansion of the TOM TAILOR formats
The Group will continue to modestly expand its controlled distribution areas in Germany as well as abroad. In due consideration of profitability, the company therefore intends to open around 70 new TOM TAILOR stores. In this context, the further expansion of the online business will play a crucial role. Beyond that it is planned to further expand business with Wholesale partners for the brands TOM TAILOR and TOM TAILOR Denim. Around 200 new shop-in-shop selling spaces are scheduled to open in 2014 along with 15 franchise stores for TOM TAILOR.
 
Click here to view more.
 

Tom Tailor

Must ReadView All

Jalila Essaïdi working with cow dung to create fabrics. Courtesy: Mike Roelofs

Fashion | On 29th Aug 2016

From dung to fashion

Dutch designer Jalila Essaïdi has developed a new material using cow...

Textiles | On 29th Aug 2016

India to build China’s Keqiao like mega textiles city

NITI Aayog’s proposal to build a mega textile city on the lines of...

Apparel/Garments | On 29th Aug 2016

NRF welcomes release of online sales tax bill draft

The National Retail Federation (NRF), an apex body of US retailers,...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search