Home / Knowledge / News / Apparel/Garments / Cherokee partners fashion icon Ambrosio for swimwear range
Cherokee partners fashion icon Ambrosio for swimwear range
01
Apr '14
Internationally recognized supermodel and fashion icon, Alessandra Ambrosio, in partnership with Silver Sunrise, LLC and Cherokee Inc., announced the launch of a new swimwear and cover-up collection for ále by Alessandra with The Lunada Bay Corporation. The product will debut at the Miami Swim show in July 2014.
 
“We are very excited about the collaboration with international icon, Alessandra Ambrosio, and the upcoming launch in July”, commented Susan Crank, CEO of Lunada Bay. “This is an epic partnership – the combination of our expertise in manufacturing and fabrication, along with Alessandra’s design and vision for the line, truly embodies a wonderful collection.”
 
The swimwear launch follows the recent successful introduction of the apparel category at specialty retailer Planet Blue. Like the apparel line, the swimwear collection is based on the life and style of the international fashion icon. Inspired by Ambrosio’s “Brazil-Bohemia-Meets-Malibu-Chic,” Lunada Bay aims to bring this concept to life in the new swimwear collection.
 
“This brand representation and category expansion is another step forward for the Cherokee Group,” said Chief Executive Officer, Henry Stupp. “We remain very confident that our overall brand initiatives, marketing efforts, and increased support from our partners position us well for continued growth. We look forward to further expanding and developing this brand into new geographies and categories.”
 
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. 

Cherokee Inc


Must ReadView All

Textiles | On 28th Apr 2016

India clarifies position on export subsidies on cotton

The government has clarified India is not a major user of the export...

Textiles | On 28th Apr 2016

Pakistan’s Commerce Ministry to fund textile research

The Pakistani government has said that it would fund the research...

Courtesy: Pacific Brands

Apparel/Garments | On 28th Apr 2016

HanesBrands to buy top Aus underwear co Pacific Brands

HanesBrands, a leading worldwide marketer of underwear, intimate...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

Which chemicals are likely to dominate the sustainable textiles industry?...

Bernat Aguilar
Asia Textile Inspections

Why are textile inspection companies important in the market? How do you...

Mr. H S Singha
ABH Biochem Pvt. Ltd.

What is the importance of textile chemicals in the textile industry?...

Michael Kamm
Sympatex Technologies GmbH

Sympatex Technologies has been one of the leading global suppliers of high ...

Leen Osterloh
Trutzschler Nonwovens

Mr. Leen Osterloh is post graduate in Economics from University of...

Mr Ambrose Chan
DSG International (Thailand) PLC

Mr. Ambrose Chan discusses the vast world of baby and adult diapers from a ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search