Home / Knowledge / News / Apparel/Garments / Cherokee partners fashion icon Ambrosio for swimwear range
Cherokee partners fashion icon Ambrosio for swimwear range
01
Apr '14
Internationally recognized supermodel and fashion icon, Alessandra Ambrosio, in partnership with Silver Sunrise, LLC and Cherokee Inc., announced the launch of a new swimwear and cover-up collection for ále by Alessandra with The Lunada Bay Corporation. The product will debut at the Miami Swim show in July 2014.
 
“We are very excited about the collaboration with international icon, Alessandra Ambrosio, and the upcoming launch in July”, commented Susan Crank, CEO of Lunada Bay. “This is an epic partnership – the combination of our expertise in manufacturing and fabrication, along with Alessandra’s design and vision for the line, truly embodies a wonderful collection.”
 
The swimwear launch follows the recent successful introduction of the apparel category at specialty retailer Planet Blue. Like the apparel line, the swimwear collection is based on the life and style of the international fashion icon. Inspired by Ambrosio’s “Brazil-Bohemia-Meets-Malibu-Chic,” Lunada Bay aims to bring this concept to life in the new swimwear collection.
 
“This brand representation and category expansion is another step forward for the Cherokee Group,” said Chief Executive Officer, Henry Stupp. “We remain very confident that our overall brand initiatives, marketing efforts, and increased support from our partners position us well for continued growth. We look forward to further expanding and developing this brand into new geographies and categories.”
 
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. 

Cherokee Inc

Must ReadView All

Textiles | On 30th Sep 2016

South Indian mills seek cotton storage facility in Colombo

South Indian textile mills, primarily those in Tamil Nadu are looking ...

Textiles | On 29th Sep 2016

CAI keeps 2016-17 cotton output at 336 lakh bales

The Cotton Association of India (CAI) has estimated cotton crop for...

Courtesy: Nandan Denim

Textiles | On 29th Sep 2016

Nandan Denim to raise Rs 100 crore through FPIs

Indian denim fabric producer Nandan Denim Ltd (NDL) plans to raise Rs ...

Interviews View All

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search