Home / Knowledge / News / Apparel/Garments / Cherokee partners fashion icon Ambrosio for swimwear range
Cherokee partners fashion icon Ambrosio for swimwear range
01
Apr '14
Internationally recognized supermodel and fashion icon, Alessandra Ambrosio, in partnership with Silver Sunrise, LLC and Cherokee Inc., announced the launch of a new swimwear and cover-up collection for ále by Alessandra with The Lunada Bay Corporation. The product will debut at the Miami Swim show in July 2014.
 
“We are very excited about the collaboration with international icon, Alessandra Ambrosio, and the upcoming launch in July”, commented Susan Crank, CEO of Lunada Bay. “This is an epic partnership – the combination of our expertise in manufacturing and fabrication, along with Alessandra’s design and vision for the line, truly embodies a wonderful collection.”
 
The swimwear launch follows the recent successful introduction of the apparel category at specialty retailer Planet Blue. Like the apparel line, the swimwear collection is based on the life and style of the international fashion icon. Inspired by Ambrosio’s “Brazil-Bohemia-Meets-Malibu-Chic,” Lunada Bay aims to bring this concept to life in the new swimwear collection.
 
“This brand representation and category expansion is another step forward for the Cherokee Group,” said Chief Executive Officer, Henry Stupp. “We remain very confident that our overall brand initiatives, marketing efforts, and increased support from our partners position us well for continued growth. We look forward to further expanding and developing this brand into new geographies and categories.”
 
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. 

Cherokee Inc

Must ReadView All

Textiles | On 25th Jul 2016

GST to help logistic cos reduce cost, time up to 20%

Caught in a bind over high operational costs and complex tax levies,...

Apparel/Garments | On 25th Jul 2016

Q2FY17 EPS down 10.2% at VF Corp

Earnings per share (EPS) for the second fiscal quarter ended July 2,...

Courtesy: Premiere Vision

Textiles | On 25th Jul 2016

1,898 exhibitors sign up for Premiere Vision Paris

Premiere Vision Paris begins from September 13, 2016, with 1,898...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search