Cherokee partners fashion icon Ambrosio for swimwear range

01 Apr '14

2 min read

Internationally recognized supermodel and fashion icon, Alessandra Ambrosio, in partnership with Silver Sunrise, LLC and Cherokee Inc., announced the launch of a new swimwear and cover-up collection for ále by Alessandra with The Lunada Bay Corporation. The product will debut at the Miami Swim show in July 2014.

“We are very excited about the collaboration with international icon, Alessandra Ambrosio, and the upcoming launch in July”, commented Susan Crank, CEO of Lunada Bay. “This is an epic partnership – the combination of our expertise in manufacturing and fabrication, along with Alessandra’s design and vision for the line, truly embodies a wonderful collection.”

The swimwear launch follows the recent successful introduction of the apparel category at specialty retailer Planet Blue. Like the apparel line, the swimwear collection is based on the life and style of the international fashion icon. Inspired by Ambrosio’s “Brazil-Bohemia-Meets-Malibu-Chic,” Lunada Bay aims to bring this concept to life in the new swimwear collection.

“This brand representation and category expansion is another step forward for the Cherokee Group,” said Chief Executive Officer, Henry Stupp. “We remain very confident that our overall brand initiatives, marketing efforts, and increased support from our partners position us well for continued growth. We look forward to further expanding and developing this brand into new geographies and categories.”

About Cherokee Inc.

Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world.

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