Home / Knowledge / News / Apparel/Garments / Deckers Outdoor adds two new members to BoD
Deckers Outdoor adds two new members to BoD
Apr '14
Deckers Outdoor Corporation, a global leader in designing, marketing, and distributing innovative footwear, apparel and accessories, announced the appointment of two senior executives who will play key roles in supporting the continued build-out of the Company's Omni-Channel infrastructure and resources.
Brad Willis was appointed to Senior Vice President, Information Technology.  Reporting to the Company's COO, Mr. Willis will oversee Deckers' IT operations, playing an important role in supporting the Company's Direct-to-Consumer expansion and continued transformation into an Omni-Channel organization.  
Among other initiatives, he will focus on strengthening Deckers' ability to integrate and streamline product sourcing and distribution across all channels, as well as further improve on the Company's various CRM and data analysis programs. 
John Kalinich was promoted to Senior Vice President, Omni-Channel Operations and E-Commerce, DTC.  Mr. Kalinich previously served as Vice President of Consumer Direct.  Reporting to the President of Omni-Channel, Mr. Kalinich will be instrumental in supporting the continued growth of Deckers' E-Commerce operations, which grew nearly 30 percent in 2013 and contributed just over 10 percent of the Company's total revenues.  
In his expanded role, he will focus on strengthening and innovating the Company's multi-brand online presence and executing strategies to further elevate the online component of the Omni-Channel experience.
"The appointment of these talented executives reflects our companywide commitment to building the industry's most innovative and customer friendly Omni-Channel experience," said Angel Martinez, President, Chief Executive Officer and Chair of the Board. "We are devoted to bringing the same level of innovation, collaboration and vision that we bring to brand development to our selling, marketing and logistics capabilities.
"Brad and John will play key roles in the continued build-out of our infrastructure and resources to support our efforts to fully connect with and serve consumers online, in our retail stores and across our wholesale distribution platform."
Brad Willis was previously Chief Information Officer & Vice President of Information Technology at West Marine, where he was responsible for the evolution and maintenance of the Company's major application platforms. Prior to joining West Marine, he had over 15 years of retail IT experience working in the LVMH Moet Hennessey Louis Vuitton Group. 

Must ReadView All

Apparel/Garments | On 26th Oct 2016

SGS develops 4C chemical management model for apparel

SGS, a leading inspection, auditing, certification, testing, and...

Textiles | On 26th Oct 2016

Platinum Equity acquires International Textile Group

International Textile Group (ITG) has been acquired by Platinum...

Textiles | On 26th Oct 2016

Whitehouse & URI Business Centre start RI textile network

Senator Sheldon Whitehouse and the University of Rhode Island...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search