Home / Knowledge / News / Apparel/Garments / Deckers Outdoor adds two new members to BoD
Deckers Outdoor adds two new members to BoD
10
Apr '14
Deckers Outdoor Corporation, a global leader in designing, marketing, and distributing innovative footwear, apparel and accessories, announced the appointment of two senior executives who will play key roles in supporting the continued build-out of the Company's Omni-Channel infrastructure and resources.
 
Brad Willis was appointed to Senior Vice President, Information Technology.  Reporting to the Company's COO, Mr. Willis will oversee Deckers' IT operations, playing an important role in supporting the Company's Direct-to-Consumer expansion and continued transformation into an Omni-Channel organization.  
 
Among other initiatives, he will focus on strengthening Deckers' ability to integrate and streamline product sourcing and distribution across all channels, as well as further improve on the Company's various CRM and data analysis programs. 
 
John Kalinich was promoted to Senior Vice President, Omni-Channel Operations and E-Commerce, DTC.  Mr. Kalinich previously served as Vice President of Consumer Direct.  Reporting to the President of Omni-Channel, Mr. Kalinich will be instrumental in supporting the continued growth of Deckers' E-Commerce operations, which grew nearly 30 percent in 2013 and contributed just over 10 percent of the Company's total revenues.  
 
In his expanded role, he will focus on strengthening and innovating the Company's multi-brand online presence and executing strategies to further elevate the online component of the Omni-Channel experience.
 
"The appointment of these talented executives reflects our companywide commitment to building the industry's most innovative and customer friendly Omni-Channel experience," said Angel Martinez, President, Chief Executive Officer and Chair of the Board. "We are devoted to bringing the same level of innovation, collaboration and vision that we bring to brand development to our selling, marketing and logistics capabilities.
 
"Brad and John will play key roles in the continued build-out of our infrastructure and resources to support our efforts to fully connect with and serve consumers online, in our retail stores and across our wholesale distribution platform."
 
Brad Willis was previously Chief Information Officer & Vice President of Information Technology at West Marine, where he was responsible for the evolution and maintenance of the Company's major application platforms. Prior to joining West Marine, he had over 15 years of retail IT experience working in the LVMH Moet Hennessey Louis Vuitton Group. 

Must ReadView All

Textiles | On 22nd May 2017

GST to be biggest achievement of Modi govt: ASSOCHAM

Goods and Services Tax (GST) which is near a roll-out would be the...

Textiles | On 22nd May 2017

Maintaining NAFTA benefits is crucial: Cotton council

The US must remain a participant in a vibrant North American Free...

Apparel/Garments | On 22nd May 2017

Retailers ask Congress not to go for consumption tax

The National Retail Federation has asked US Congress to focus on...

Interviews View All

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search