Home / Knowledge / News / Apparel/Garments / Pepe Jeans unveils global concept flagship store in Delhi
Pepe Jeans unveils global concept flagship store in Delhi
14
Apr '14
Pepe Jeans London launches its flagship store in Connaught Place based on the global store design concept. The store layout is a replica of the brand’s international stores. The new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion. 
 
Going forward Pepe Jeans will be aligning all its future stores to its international format. After establishing itself as a high street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store. 
 
The launch saw Delhi’s No. 1 radio channel FEVER 104 shift to the store for a live 4 hour show. RJ Khurafati Nitin hosted the show and interacted with the guests. He kick-started the show by interviewing Delhi based fashion designer Mandira Wirk, who also inaugurated the store and gave styling tips to the customers. 
 
She said, “Everyone has that one pair of denims which reminds them of their childhood days and therefore it is pleasure to associate with a brand which stands for young fashion. With such an international appeal, the store looks fabulous. I have studied in London & this store definitely takes me back to my London memories.”  
 
Spread across 3500 sq. ft, the new Pepe Jeans store at F-Block, Inner Circle, Connaught Place, Delhi promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards. 
 
On entering this 2 storied store, one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. VM props like lamps, trunks and spools add to the vintage look of the store. 
 
Speaking on the occasion, Mr. Kavindra Mishra – CEO, Pepe Jeans India said, “Pepe is setting a new benchmark of the ultimate international retail shopping experience. The international store layout has been designed to transport its customers into the streets of London and provide quality fashion products with an interactive environment. With this, Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brand.” 
 
The store displays 3000 classic British inspired merchandise from the latest Spring Summer ’14 Collection. Pepe Jeans London lights the fuse on the Spring Summer ’14 season with a runway-inspiredfloral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. The SS’14 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist. 
 

Pepe Jeans London

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search