Pepe Jeans London launches its flagship store in Connaught Place based on the global store design concept. The store layout is a replica of the brand’s international stores. The new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion.
Going forward Pepe Jeans will be aligning all its future stores to its international format. After establishing itself as a high street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store.
The launch saw Delhi’s No. 1 radio channel FEVER 104 shift to the store for a live 4 hour show. RJ Khurafati Nitin hosted the show and interacted with the guests. He kick-started the show by interviewing Delhi based fashion designer Mandira Wirk, who also inaugurated the store and gave styling tips to the customers.
She said, “Everyone has that one pair of denims which reminds them of their childhood days and therefore it is pleasure to associate with a brand which stands for young fashion. With such an international appeal, the store looks fabulous. I have studied in London & this store definitely takes me back to my London memories.”
Spread across 3500 sq. ft, the new Pepe Jeans store at F-Block, Inner Circle, Connaught Place, Delhi promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards.
On entering this 2 storied store, one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. VM props like lamps, trunks and spools add to the vintage look of the store.
Speaking on the occasion, Mr. Kavindra Mishra – CEO, Pepe Jeans India said, “Pepe is setting a new benchmark of the ultimate international retail shopping experience. The international store layout has been designed to transport its customers into the streets of London and provide quality fashion products with an interactive environment. With this, Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brand.”
The store displays 3000 classic British inspired merchandise from the latest Spring Summer ’14 Collection. Pepe Jeans London lights the fuse on the Spring Summer ’14 season with a runway-inspiredfloral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. The SS’14 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist.