Home / Knowledge / News / Apparel/Garments / Pepe Jeans unveils global concept flagship store in Delhi
Pepe Jeans unveils global concept flagship store in Delhi
14
Apr '14
Pepe Jeans London launches its flagship store in Connaught Place based on the global store design concept. The store layout is a replica of the brand’s international stores. The new Pepe Jeans store provides a vibrant source of pioneering youth culture and the perfect gateway to an all new internationally driven experience of fashion. 
 
Going forward Pepe Jeans will be aligning all its future stores to its international format. After establishing itself as a high street-inspired fashion brand globally, Pepe Jeans London is all set to enthrall the city with this fabulous store. 
 
The launch saw Delhi’s No. 1 radio channel FEVER 104 shift to the store for a live 4 hour show. RJ Khurafati Nitin hosted the show and interacted with the guests. He kick-started the show by interviewing Delhi based fashion designer Mandira Wirk, who also inaugurated the store and gave styling tips to the customers. 
 
She said, “Everyone has that one pair of denims which reminds them of their childhood days and therefore it is pleasure to associate with a brand which stands for young fashion. With such an international appeal, the store looks fabulous. I have studied in London & this store definitely takes me back to my London memories.”  
 
Spread across 3500 sq. ft, the new Pepe Jeans store at F-Block, Inner Circle, Connaught Place, Delhi promises to be one of the most innovative, contemporary and universally designed concept stores, well designed with props, VM elements, innovative fixtures and various wall displays, on par with global standards. 
 
On entering this 2 storied store, one drifts into the streets of London. Separate wall units and display systems dedicated for various collections add to the grandeur of the store. Not forgetting the distinct denim wall with a huge white union jack background, highlights the new fits, styles and washes introduced this season. VM props like lamps, trunks and spools add to the vintage look of the store. 
 
Speaking on the occasion, Mr. Kavindra Mishra – CEO, Pepe Jeans India said, “Pepe is setting a new benchmark of the ultimate international retail shopping experience. The international store layout has been designed to transport its customers into the streets of London and provide quality fashion products with an interactive environment. With this, Pepe Jeans is all set to showcase the most comprehensive and trendiest collection of denims and casual wear which will provide our consumers an exclusive shopping experience unlike any other brand.” 
 
The store displays 3000 classic British inspired merchandise from the latest Spring Summer ’14 Collection. Pepe Jeans London lights the fuse on the Spring Summer ’14 season with a runway-inspiredfloral prints, bold stripes and bright pops of orange, green, blue and silver are set against a palette of navy blue and tiered tones of white. The SS’14 Collection is all about contemporary fashion for the strong and independent youth with an urban attitude and a romantic twist. 
 

Pepe Jeans London

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X