Home / Knowledge / News / Apparel/Garments / Stockmann strives to create sales-focused organization
Stockmann strives to create sales-focused organization
15
Apr '14
Stockmann's Department Store Division will continue its restructuring measures. In the weak market situation in the retail sector, the goal is to create an efficient sales-focused organisation that serves customers both at stores and online. The comparable annual savings target for the structural changes is around EUR 10 million. The savings would be fully achieved beginning from 2015.

”We already made several permanent and temporary cost reductions in 2013, with which we achieved savings of about EUR 30 million. We cannot achieve any more savings with temporary measures, such as layoffs and reductions in the number of seasonal employees, without compromising our customer service. We have to press on with our restructuring measures to ensure that the sales professionals at our stores can focus solely on selling,” says Maisa Romanainen, Director of the Department Store Division.

”Stockmann’s earnings in Finland fell clearly in 2013, despite the cost savings achieved. There is no improvement in sight, as consumers' purchasing power is being reduced and confidence in the economy is low. If we are to succeed in keeping our department stores competitive, we must renew our structures,” Maisa Romanainen explains.

Due to the planned new organisational model, Stockmann will initiate codetermination negotiations that will cover the personnel at Stockmann's department stores in Finland, the customer service employees of Stockmann.com and Akateeminen.com and after-marketing personnel – all in all, a total of around 3,200 employees.

The negotiation proposal states that the restructuring could lead to a personnel reduction of up to 330 man-years (FTE). The negotiations will also concern changes to job descriptions, among other things.

The planned changes form part of Stockmann's cost savings programme initiated in spring 2013. The restructuring of the Department Store Division's marketing and logistics has been announced earlier. Structural changes are still being mapped out in other parts of the organisation.

Stockmann


Must ReadView All

Textiles | On 25th May 2016

Vietnam’s fabric & garment exports up 6.7% in Jan-April

Fabric and garment exports from the Southeast Asian nation of Vietnam ...

Textiles | On 25th May 2016

CAIT for joint coalition of trade & industry on GST

Proposing a joint coalition of trade and industry bodies, the...

Apparel/Garments | On 25th May 2016

‘Mauritius is reliable supplier of high-value garments’

The textile and apparel industry in Mauritius has become a reliable...

Interviews View All

Binoy Ravjani
Hero's Fashion

What are the latest trends in hand block printing?

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

What is the influence of foreign trends and designs on Indian fashion?

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Larry L Kinn
Suominen Corporation

<b><i>Larry L Kinn, Senior Vice President - Operations Americas of...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search