Home / Knowledge / News / Apparel/Garments / Reebok debuts campaign for S/S'14 collection
Reebok debuts campaign for S/S'14 collection
19
Apr '14
Reebok has unveiled its Spring/Summer 2014 collection with a series of bold imagery and films representing its continued mission to empower people to be fit for life.

Shot by internationally renowned sports and fashion photographer and director, Carlos Serrao, the breathtaking lookbook images and films are an exciting direction for Reebok as the concept focuses on the relationship between the movement of the body and the Reebok footwear and apparel - each shot highlights this relationship in detail.

Using Reebok's athletes to bring the products to life, they are shot as they each move through their respective fitness disciplines. Elite Reebok CrossFit Games athletes Garrett Fisher and Lindsey Valenzuela showcase the Reebok Training collection; Olympian middle distance runner Carrie Tollefson and elite Spartan obstacle course racer Hunter McIntyre unveil the Reebok Running collection; globally celebrated Yoga instructor and best-selling author Tara Stiles presents the Reebok Yoga collection and Les Mills International group fitness instructor Vanessa Vassallo reveals the Reebok Dance collection.

"At Reebok, we understand that the human body was made to move, and we believe that people need to continuously be challenged to fulfill their potential.  We're committed to enabling people to move the way their body was meant to – helping them get the most out of life.  Fitness in Motion amazingly captures the potential of human movement and is the perfect way to showcase our bold Spring/Summer 2014 collection," said Yan Martin, Reebok's Vice President of Global Brand Marketing.

"The lookbook features our incredible new product range, and is also a visual representation of Reebok's belief in a better life through fitness."

Reebok

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Textiles | On 5th Dec 2016

Pakistan’s 2016-17 cotton output surpasses last season

Cotton output in Pakistan during 2016-17 season has already surpassed ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search