Home / Knowledge / News / Apparel/Garments / Reebok debuts campaign for S/S'14 collection
Reebok debuts campaign for S/S'14 collection
19
Apr '14
Reebok has unveiled its Spring/Summer 2014 collection with a series of bold imagery and films representing its continued mission to empower people to be fit for life.

Shot by internationally renowned sports and fashion photographer and director, Carlos Serrao, the breathtaking lookbook images and films are an exciting direction for Reebok as the concept focuses on the relationship between the movement of the body and the Reebok footwear and apparel - each shot highlights this relationship in detail.

Using Reebok's athletes to bring the products to life, they are shot as they each move through their respective fitness disciplines. Elite Reebok CrossFit Games athletes Garrett Fisher and Lindsey Valenzuela showcase the Reebok Training collection; Olympian middle distance runner Carrie Tollefson and elite Spartan obstacle course racer Hunter McIntyre unveil the Reebok Running collection; globally celebrated Yoga instructor and best-selling author Tara Stiles presents the Reebok Yoga collection and Les Mills International group fitness instructor Vanessa Vassallo reveals the Reebok Dance collection.

"At Reebok, we understand that the human body was made to move, and we believe that people need to continuously be challenged to fulfill their potential.  We're committed to enabling people to move the way their body was meant to – helping them get the most out of life.  Fitness in Motion amazingly captures the potential of human movement and is the perfect way to showcase our bold Spring/Summer 2014 collection," said Yan Martin, Reebok's Vice President of Global Brand Marketing.

"The lookbook features our incredible new product range, and is also a visual representation of Reebok's belief in a better life through fitness."

Reebok


Must ReadView All

Apparel/Garments | On 4th May 2016

Ahead of FTA talks with China, Lanka worried about TPP

Even as Sri Lanka prepares for the third round of talks for a Free...

Textiles | On 4th May 2016

IMF predicts Asian growth to remain strong

The International Monetary Fund (IMF) expects growth in Asia and the...

Courtesy: GMAC Cambodia

Apparel/Garments | On 4th May 2016

Cambodia’s garment exports rise 13% in Q1

Garment and footwear exports from the Southeast Asian nation of...

Interviews View All

Sivakumar Narayanan
Uster Technologies Ltd.

How do customers react normally in cases of contaminated cotton yarn in...

Nancy Hunze
Miller Waste Mills

Do you view recycled clothes as the future of textile and fashion...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

What is the influence of foreign trends and designs on Indian fashion?

Mr. Anant Kanoi
TechFab India Industries Ltd

Mr. Anant Kanoi is the Managing Director of TechFab India Industries Ltd....

Daniel Dayan
Fiberweb Plc.

<i><b>Daniel Dayan</b>, CEO of Fiberweb talks about the developments in...

Urs Stalder
Sanitized AG

<b><i>Urs Stalder, CEO, Sanitized AG, talks about the increasing use of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search