Home / Knowledge / News / Apparel/Garments / Reebok India launches inspirational #LiveWithFire campaign
Reebok India launches inspirational #LiveWithFire campaign
23
Apr '14
Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, fully-integrated marketing campaign – "Live with Fire". Featuring the most iconic fitness trio – M.S.Dhoni, Nargis Fakhri and John Abraham, the campaign encourages people to stay ‘fit for life’ through a series of cult activities. 
 
The “Live with Fire” campaign was globally rolled out in 2013 and highlights Reebok’s core pillars of Training, Running and Studio. Being customized to the Indian market, the new 360 degree campaign focuses on celebrating people whose lives have been transformed through their active lifestyle and aims at pushing them beyond their set goals. Shot at Kuala Lumpur, Malaysia, the TVC captures the passion of M.S.Dhoni, Nargis Fakhri and John Abraham against the backdrop of a pulsating city life.  
 
The all-new TV commercial will be released across India on April 26th, 2014 and features the three assets in exciting and never-before-seen avatars. M.S. Dhoni takes the technologically advanced Reebok ZQuick running shoes for a spin amidst traffic on a busy road in the city and also undertakes the challenging and adventurous Spartan race while shooting for the campaign. John Abraham adds a wow factor to regular ab crunches by doing them while hanging from the edge of a building and Nargis Fakhri amazes viewers with her sassy and spunky Zumba moves atop a towering building. 
 
Conveying his support for the campaign, M.S. Dhoni commented, “Being a sportsperson, fitness is an integral part of my everyday life, and something that I truly enjoy. It has always been great to partner with Reebok for their campaigns, and I truly look forward to this exciting new campaign with John and Nargis. 
 
“I think we make a great team together, and our experience of working together has been fantastic. The audiences will see a never-seen-before chemistry between the three of us and I hope that the consumers connect with our passion for fitness, and ultimately imbibe it in their lives.” 
 
Expressing her excitement at the launch of the campaign, Nargis Fakhri said, “Reebok’s new brand campaign brings alive my passion for fitness. It was my first time with M.S.Dhoni and John Abraham, and together our enthusiasm and commitment to fitness was pumped to an all new level. I am excited to be a part of this campaign and enjoyed shooting for it in Malaysia. I hope that the audiences like it just as much as we enjoyed working on it, and are thereby motivated to adopt a healthy and active lifestyle.”

Must ReadView All

Textiles | On 27th Sep 2016

SASEC countries plan greater economic cooperation

The six member countries of the South Asia Sub-regional Economic...

Textiles | On 27th Sep 2016

CBEC unveils draft rules for registration under GST

The Central Board of Excise and Customs (CBEC) has unveiled draft...

Textiles | On 27th Sep 2016

Swedish researchers develop new circular textiles process

A partnership between government owned Fouriertransform and private...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Anvita Mehra
Confidential Couture

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
September 2016

September 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search