Commenting on his association with Reebok for this new campaign, John Abraham said, “I am delighted to be associating with Reebok for the launch of their new ‘Live with Fire’ brand campaign. This campaign is truly unique, and will give consumers the chance to see each of us – Nargis, Dhoni and myself at our fitness best. Dhoni and I have been friends for several years now, and I am really happy that Reebok gave us the opportunity to work together on this campaign. We had an absolute blast in shooting for it, and I look forward to working on more campaigns with him in the future” Speaking at the launch Mr. Somdeb Basu, Brand Director at Reebok India said, “At Reebok, our mission is to empower people to be ‘fit for life’, but we don't want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger. This philosophy translates well in our new brand mark logo – Reebok Delta. We are thrilled to present three of our strongest assets in a never-seen-before ‘avatar’ and are certain that their fitness moves will inspire people to embark on this new journey. Our creative visuals are interactive, inspirational and imaginative!”
Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, #
With this campaign, Reebok officially unveils the new brand mark – Reebok Delta, and inspires people to live their lives with passion, intent and purpose. The Reebok Delta has three distinct parts, each representing the physical, mental and social transformation that people experience through embracing an active lifestyle.
Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, #
Reebok India