The popular UK-based e-commerce site Little Mistress has recently launched a new fashion collection, titled Petites, meant specifically for shorter women.
Targeted at women below 5 feet 3 inches of height, the range’s introductory Spring/summer 2014 collection features some recreated classic looks from the label’s main line along with few exclusive pieces.
The range includes a cream and navy lace detailed long sleeve skater dress, a coral and cream contrast panel fit and flare frock, a shoulder embellished wrap playsuit with a plunging neckline, a nude and blue lace overlay prom number with drop sleeves and a sexy bodycon.
Other than the Petites collection, the online retailer also specializes in tall, maternity and plus size clothing.
Winner of Drapers award’s Young Fashion Brand of the Year 2013 title, Little Mistress specializes in current catwalk trend inspired apparel designs.
The web store was also recently nominated for the Best Pure Play Etailer award for the Draper/Retail Week PayPal Etail Awards 2014, which is due to take place in London on July 2, 2014.