Home / Knowledge / News / Apparel/Garments / Film on future of clothing to launch worldwide on May 21
Film on future of clothing to launch worldwide on May 21
15
May '14
The clothing industry accounts for a significant part of the world's pollution, but are there innovative ways to make it more sustainable? Is the concept of clothing on the verge of a dramatic shift? The new documentary The Next Black investigates whether new technology and innovative fabrics will transform the way we produce and wear clothing.
 
Is the fashion industry about to experience the same digitalization as the music industry once did? Or will we return to creating fewer quality garments and caring for what we wear? Will cotton and leather be a memory when we learn how to grow biodegradable clothes using green tea on a large scale?
 
The Next Black is a film comprising a set of stories about the next innovations within clothing. Starring pioneers such as Patagonia, adidas, Biocouture and Studio XO, the film answers some of the industry’s burning questions around topics such as fast fashion and wearable technology.
 
“We’ve been tackling the question of clothing's future from many sides, meeting with businesses and designers who present multiple, sometimes intertwining viewpoints on the future of sustainability, technology and mass production”, says Philip Marthinsen, one of the producers behind the film. “Some scenarios such as digital skin might sound radical, but many people probably would have said the same thing if we had predicted the future of the music industry back in the mid 90s.”
 
Some of the influencers included in The Next Black:
- Nancy Tilbury from Studio XO; a fashion house that merges technology and fashion, and specializes in creating interactive stage costumes for performers such as Lady Gaga and the Black Eyed Peas
- Suzanne Lee from Biocouture; a consultancy with the mission to explore how living organisms can grow clothing and accessories
- Rick Ridgeway from Patagonia, an outdoor brand focused on sustainable consumption and manufacturing
 
The Next Black launches globally on YouTube on May 21st. The film was initiated by home appliance manufacturer AEG, with the goal of proactively engaging in a dialogue about the future of clothing, as well as discovering new ways to develop a more sustainable clothing industry. 
 
The film was produced in collaboration with production agency House of Radon. The official trailer has already gained international attention from its feature at Mashable.com and from international supermodel Coco Rocha, who shared the trailer with her fans.
 

AEG


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search