Home / Knowledge / News / Apparel/Garments / Film on future of clothing to launch worldwide on May 21
Film on future of clothing to launch worldwide on May 21
15
May '14
The clothing industry accounts for a significant part of the world's pollution, but are there innovative ways to make it more sustainable? Is the concept of clothing on the verge of a dramatic shift? The new documentary The Next Black investigates whether new technology and innovative fabrics will transform the way we produce and wear clothing.
 
Is the fashion industry about to experience the same digitalization as the music industry once did? Or will we return to creating fewer quality garments and caring for what we wear? Will cotton and leather be a memory when we learn how to grow biodegradable clothes using green tea on a large scale?
 
The Next Black is a film comprising a set of stories about the next innovations within clothing. Starring pioneers such as Patagonia, adidas, Biocouture and Studio XO, the film answers some of the industry’s burning questions around topics such as fast fashion and wearable technology.
 
“We’ve been tackling the question of clothing's future from many sides, meeting with businesses and designers who present multiple, sometimes intertwining viewpoints on the future of sustainability, technology and mass production”, says Philip Marthinsen, one of the producers behind the film. “Some scenarios such as digital skin might sound radical, but many people probably would have said the same thing if we had predicted the future of the music industry back in the mid 90s.”
 
Some of the influencers included in The Next Black:
- Nancy Tilbury from Studio XO; a fashion house that merges technology and fashion, and specializes in creating interactive stage costumes for performers such as Lady Gaga and the Black Eyed Peas
- Suzanne Lee from Biocouture; a consultancy with the mission to explore how living organisms can grow clothing and accessories
- Rick Ridgeway from Patagonia, an outdoor brand focused on sustainable consumption and manufacturing
 
The Next Black launches globally on YouTube on May 21st. The film was initiated by home appliance manufacturer AEG, with the goal of proactively engaging in a dialogue about the future of clothing, as well as discovering new ways to develop a more sustainable clothing industry. 
 
The film was produced in collaboration with production agency House of Radon. The official trailer has already gained international attention from its feature at Mashable.com and from international supermodel Coco Rocha, who shared the trailer with her fans.
 

AEG


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

Sivakumar Narayanan
Uster Technologies Ltd.

How do customers react normally in cases of contaminated cotton yarn in...

Rajesh Goradia
Vitruvien

How is the market for bespoke collection in India as compared to other...

Logan Beam
All American Clothing Co.

What is the current ratio of fake 'Made in USA' clothes as compared to the ...

Mr. Yogesh Agrawal
Shri Ambica Polymer Pvt. Ltd.

Mr. Yogesh Agrawal started Shri Ambica Polymer Pvt. Ltd. in the year 2005. ...

Rory Holmes
INDA - The Association of the Nonwoven Fabrics Industry

Rory Holmes is President of INDA, the Association of the Nonwoven Fabrics...

Paige Mullis
Glen Raven Inc

<i><b>Paige Mullis</b> discusses the expansion plans of Glen Raven Inc in...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search