Home / Knowledge / News / Apparel/Garments / JD Williams signs up Lorraine Kelly as new face
JD Williams signs up Lorraine Kelly as new face
20
May '14
Lorraine Kelly
Lorraine Kelly
JD Williams, the UK-based plus-size fashion retailer, has signed up the gorgeous 54-year-old Scottish television presenter Lorraine Kelly as its new brand ambassador.
 
The actress will release personalised seasonal online edits that will be periodically updated throughout the season with the popular direct home shopping company, which is due to relaunch in July, 2014.
 
Targeting towards a fashion market that specifically caters for women over 50 years in the UK, the collections will include capsule wardrobe pieces, fit to be worn from day through evening, as well as to work and weekends.
 
Other than modelling for the brand, Kelly will also design a spring collection titled Lorraine for JD Williams, scheduled to be available for sale from sometime in January, 2015 onwards. To be created in sizes 10 to 32, the line would include pieces like bejewelled jersey tops and embellished party dresses.
 
Talking about her upcoming design venture, the actress says, “Designing a fashion collection has always been a dream of mine and I am delighted to be working with JD Williams. It’s more than just creating clothes though, I want to help women realise that they don’t have to give up on fashion once they hit 50.”
 
“As we get older our bodies naturally change, and I receive so many questions from women who want to feel stylish, but who get frustrated by the lack of choice, size and fit on what’s out there, and I’m now really excited to be able to offer them a stylish solution,” she says on the company’s website.
 
Founded in 1875, JD Williams offers more than 20 successful catalogue brands.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: VF Corporation

Apparel/Garments | On 5th May 2016

VF Corp’s Q1 2016 revenue up 2% to $2.8 billion

VF Corporation reported a rise of 2 per cent in its total revenue to...

Textiles | On 5th May 2016

Brazilian cotton prices rise nearly 10% in April

Firm demand, decrease in supply from important cotton growing...

Textiles | On 5th May 2016

Textile processing in Surat to get plasma treatment

The Institute for Plasma Research (IPR) in Gandhinagar has signed an...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Christina Dean
Redress

How do you see the market for sustainable fashion in the near future? Has...

Munir Ahmed
M&J Group

How is the market for readymade garments faring in Bangladesh? Is the...

Pierre Wiertz
EDANA

<i><b>Pierre Wiertz</b> talks about the vast world of sustainable...

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Mohammad Hassan
Biax Fiberfilm

<b><i>About one in every 20 patients picks up an infection while...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search