Home / Knowledge / News / Apparel/Garments / JD Williams signs up Lorraine Kelly as new face
JD Williams signs up Lorraine Kelly as new face
20
May '14
Lorraine Kelly
Lorraine Kelly
JD Williams, the UK-based plus-size fashion retailer, has signed up the gorgeous 54-year-old Scottish television presenter Lorraine Kelly as its new brand ambassador.
 
The actress will release personalised seasonal online edits that will be periodically updated throughout the season with the popular direct home shopping company, which is due to relaunch in July, 2014.
 
Targeting towards a fashion market that specifically caters for women over 50 years in the UK, the collections will include capsule wardrobe pieces, fit to be worn from day through evening, as well as to work and weekends.
 
Other than modelling for the brand, Kelly will also design a spring collection titled Lorraine for JD Williams, scheduled to be available for sale from sometime in January, 2015 onwards. To be created in sizes 10 to 32, the line would include pieces like bejewelled jersey tops and embellished party dresses.
 
Talking about her upcoming design venture, the actress says, “Designing a fashion collection has always been a dream of mine and I am delighted to be working with JD Williams. It’s more than just creating clothes though, I want to help women realise that they don’t have to give up on fashion once they hit 50.”
 
“As we get older our bodies naturally change, and I receive so many questions from women who want to feel stylish, but who get frustrated by the lack of choice, size and fit on what’s out there, and I’m now really excited to be able to offer them a stylish solution,” she says on the company’s website.
 
Founded in 1875, JD Williams offers more than 20 successful catalogue brands.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Textiles | On 8th Dec 2016

R&D is key to textile industry’s growth: Kavita Gupta

Research and development is the key to the growth of the textiles...

Textiles | On 8th Dec 2016

Taiwan’s Everest Textile to invest $18.5 mn in US

Everest Textiles USA, a unit of Taiwan based Everest Textile Company, ...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search