Home / Knowledge / News / Apparel/Garments / ASICS descends upon Mont Blanc for trail challenge
ASICS descends upon Mont Blanc for trail challenge
22
May '14
On June 21st, the 2014 Summer Solstice and longest day of the year, True Sport Performance brand ASICS will attempt a record-breaking challenge and inspirational world-first. Two relay teams of the world’s best trail runners will embark on the ultimate race against nature as they attempt to ‘Race The Sun’. The athletes will start at sunrise and have exactly 15 hours, 41 minutes and 35 seconds to run around Mont Blanc, the highest mountain in Western Europe, before the sun sets.
 
The challenge, which starts and finishes in Chamonix, France, covers more than 166 grueling kilometers of mountainous terrain and passes through three countries; France, Italy and Switzerland.
 
The athletes will run through some of the most breath-taking scenery in Europe including the Notre Dame de la Gorge, the Courmayeur which boasts an arduous 6,100 meters of positive height gain and the Swiss valley of Champex Lac which is made up of a mixture of thick forest, glaciers and fiery torrents.
 
“This is one of the most groundbreaking and exciting programs ASICS has ever been a part of and it’s a testament to our recent innovations and product developments in the trail running category, further solidifying ASICS as a true sport performance brand,” said ASICS America CEO Kevin Wulff. “We have brought together some of the world’s best trail runners and outfitted them in industry-leading products as they take on this momentous challenge. We look forward to supporting all competing athletes as they strive to break world records and push the limits of trail running.”
 
To succeed, the athletes will have to work together in a relay covering 9,600 meters of crippling ascent and decent, facing unpredictable weather conditions from scorching heat and freezing cold temperatures to fierce winds, rain and snow. By combining their specialty skills, these elite athletes will continuously strive to overcome the challenges Mont Blanc puts in front of them as they push their bodies to the limits and better their best. The ten world-renowned athletes will be divided into two teams, both with the same goal of completing the grueling course before the sun sets.
 
Team Ultra-Trail features four of the world’s best trail runners, each with their own running and terrain specialty to complement the course conditions. The team includes 2013 winner of the Ultra-Trail du Mont-Blanc, Xavier Thevenard; Japanese elite runner, Kota Araki; 100-mile world record holder, Jonas Buud; and former trail running World Champion, Thomas Lorblanchet. The team of four will divide the staggering 166 kilometer distance, running 28 – 46 kilometers each.


Must ReadView All

Textiles | On 27th Jun 2017

Govt defers tax deduction at source provision under GST

E-commerce players in India will not be required to deduct tax on...

Apparel/Garments | On 27th Jun 2017

Future Group aims Rs 12,000 crore in fashion business

Future Group, which runs retail stores across India under various...

Textiles | On 27th Jun 2017

AEPC & NSDL to help exporters with GST compliances

Apparel Export Promotion Council (AEPC) and National Securities...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search