Home / Knowledge / News / Apparel/Garments / ASICS descends upon Mont Blanc for trail challenge
ASICS descends upon Mont Blanc for trail challenge
22
May '14
On June 21st, the 2014 Summer Solstice and longest day of the year, True Sport Performance brand ASICS will attempt a record-breaking challenge and inspirational world-first. Two relay teams of the world’s best trail runners will embark on the ultimate race against nature as they attempt to ‘Race The Sun’. The athletes will start at sunrise and have exactly 15 hours, 41 minutes and 35 seconds to run around Mont Blanc, the highest mountain in Western Europe, before the sun sets.
 
The challenge, which starts and finishes in Chamonix, France, covers more than 166 grueling kilometers of mountainous terrain and passes through three countries; France, Italy and Switzerland.
 
The athletes will run through some of the most breath-taking scenery in Europe including the Notre Dame de la Gorge, the Courmayeur which boasts an arduous 6,100 meters of positive height gain and the Swiss valley of Champex Lac which is made up of a mixture of thick forest, glaciers and fiery torrents.
 
“This is one of the most groundbreaking and exciting programs ASICS has ever been a part of and it’s a testament to our recent innovations and product developments in the trail running category, further solidifying ASICS as a true sport performance brand,” said ASICS America CEO Kevin Wulff. “We have brought together some of the world’s best trail runners and outfitted them in industry-leading products as they take on this momentous challenge. We look forward to supporting all competing athletes as they strive to break world records and push the limits of trail running.”
 
To succeed, the athletes will have to work together in a relay covering 9,600 meters of crippling ascent and decent, facing unpredictable weather conditions from scorching heat and freezing cold temperatures to fierce winds, rain and snow. By combining their specialty skills, these elite athletes will continuously strive to overcome the challenges Mont Blanc puts in front of them as they push their bodies to the limits and better their best. The ten world-renowned athletes will be divided into two teams, both with the same goal of completing the grueling course before the sun sets.
 
Team Ultra-Trail features four of the world’s best trail runners, each with their own running and terrain specialty to complement the course conditions. The team includes 2013 winner of the Ultra-Trail du Mont-Blanc, Xavier Thevenard; Japanese elite runner, Kota Araki; 100-mile world record holder, Jonas Buud; and former trail running World Champion, Thomas Lorblanchet. The team of four will divide the staggering 166 kilometer distance, running 28 – 46 kilometers each.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search