Home / Knowledge / News / Apparel/Garments / ASICS descends upon Mont Blanc for trail challenge
ASICS descends upon Mont Blanc for trail challenge
22
May '14
On June 21st, the 2014 Summer Solstice and longest day of the year, True Sport Performance brand ASICS will attempt a record-breaking challenge and inspirational world-first. Two relay teams of the world’s best trail runners will embark on the ultimate race against nature as they attempt to ‘Race The Sun’. The athletes will start at sunrise and have exactly 15 hours, 41 minutes and 35 seconds to run around Mont Blanc, the highest mountain in Western Europe, before the sun sets.
 
The challenge, which starts and finishes in Chamonix, France, covers more than 166 grueling kilometers of mountainous terrain and passes through three countries; France, Italy and Switzerland.
 
The athletes will run through some of the most breath-taking scenery in Europe including the Notre Dame de la Gorge, the Courmayeur which boasts an arduous 6,100 meters of positive height gain and the Swiss valley of Champex Lac which is made up of a mixture of thick forest, glaciers and fiery torrents.
 
“This is one of the most groundbreaking and exciting programs ASICS has ever been a part of and it’s a testament to our recent innovations and product developments in the trail running category, further solidifying ASICS as a true sport performance brand,” said ASICS America CEO Kevin Wulff. “We have brought together some of the world’s best trail runners and outfitted them in industry-leading products as they take on this momentous challenge. We look forward to supporting all competing athletes as they strive to break world records and push the limits of trail running.”
 
To succeed, the athletes will have to work together in a relay covering 9,600 meters of crippling ascent and decent, facing unpredictable weather conditions from scorching heat and freezing cold temperatures to fierce winds, rain and snow. By combining their specialty skills, these elite athletes will continuously strive to overcome the challenges Mont Blanc puts in front of them as they push their bodies to the limits and better their best. The ten world-renowned athletes will be divided into two teams, both with the same goal of completing the grueling course before the sun sets.
 
Team Ultra-Trail features four of the world’s best trail runners, each with their own running and terrain specialty to complement the course conditions. The team includes 2013 winner of the Ultra-Trail du Mont-Blanc, Xavier Thevenard; Japanese elite runner, Kota Araki; 100-mile world record holder, Jonas Buud; and former trail running World Champion, Thomas Lorblanchet. The team of four will divide the staggering 166 kilometer distance, running 28 – 46 kilometers each.


Must ReadView All

Apparel/Garments | On 30th Apr 2016

Britain keen on new ventures in textiles and garment

British High Commissioner to India Sir Dominic Asquith, has said that ...

Apparel/Garments | On 30th Apr 2016

‘India’s apparel sector needs to revisit policies’

Apparel Export Promotion Council (AEPC)’s Additional Secretary...

Textiles | On 30th Apr 2016

Bangladesh spinners wary of another gas price hike

Bangladeshi cotton spinners have expressed concern that they may lose ...

Interviews View All

William R. Adler
True Fit

How is technology helping retailers to enhance the shopping experience of...

Dastaquir Ismail
GT Nexus, Asia Pacific

What advice would you give to companies seeking finance? What are the...

Sivakumar Narayanan
Uster Technologies Ltd.

How do customers react normally in cases of contaminated cotton yarn in...

Pierre Wiertz
EDANA

<i><b>Pierre Wiertz</b> talks about the vast world of sustainable...

Kevin Nelson
TissueGen

<b><i>Kevin Nelson, Chief Scientific Officer, TissueGen discusses the...

Mr. K.K. Agarwal
Alps Industries Limited

Mr. K.K. Agarwal, Chairman of Alps Industries Limited, aged 69 years is a...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search