’47 Brand, a privately-held premium sports lifestyle apparel and headwear brand, announced that they have joined the list of national sponsors who are helping to power Boston’s popular three-day annual event, the Boston Calling Music Festival.
Taking place at the city’s historic City Hall Plaza on May 23-25 and again on September 5-7, the two-stage festival features some of the biggest and best acts in live music, including Death Cab for Cutie, Jack Johnson, Lorde, The Natural and more.
“We are excited to be one of the sponsors participating in the Boston Calling Music Festival, and to serve as the event’s exclusive headwear and apparel provider,” said Wayne Best, vice president of marketing for ’47 Brand. “The festival appeals to a diverse audience looking to express themselves through music, as our offerings similarly encourage people to use fashion as a form of self-expression.”
Additionally, ’47 Brand will be working with the local group Project Super Friends, a small group of artists and close friends based in Boston, on a live art installment for the May festival. Each day, two artists from this group will collaborate to paint a 6 x 10 foot canvas piece during festival hours. Once complete, the wall, which will showcase a unique style from both artists, will remain on display for attendees to enjoy and gather photos for social media use.
With a mission to empower consumers to use fashion as a form of self-expression and “LET YOUR YOU OUT,” the brand will be producing all of the festival’s apparel and headwear, showcasing ’47 Brand’s style and comfort for everyday wear. They will also have a merchandise booth for concert goers to purchase headwear and apparel at the Boston Calling Music Festival.
’47 Brand will be offering a consumer giveaway via social media for those who were unable to get tickets to the May festival. One fan will have the chance to win a pair of VIP tickets, with another fan winning a pair of general admission tickets. This giveaway will take place for both the May and September shows.
About ’47 Brand
’47 Brand is a privately held sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were entrepreneurial pioneers who were quick to see the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, sound instincts and incredible passion, the brothers were ableto grow their business from a single street cart to a premier sports lifestyle brand that uniquely melds sport and style.