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Eurojersey's concept Performance & passion at Interfilière
26
May '14
Performance and passion are two key concepts that play a starring role on the Eurojersey booth. This display area has a circular architectural structure with an exciting innovation - an entry area entirely taken up by an LED wall that will draw visitors into an immersive experience of the Sensitive Fabrics world through the screening of three videos:
-PERFORMANCE meets PASSION, an emotional journey linking the performance of Sensitive Fabrics to the passion expressed by its many colours and interpretations
 
-THE ECO CAMPAIGN: Eurojersey’s new environmental sustainability campaign through twelve diverse, provocative and intense shots dedicated to the environment
 
-LYCRA performance, a video describing the advantages of LYCRA fibre, an extraordinary ingredient of the patented Sensitive Fabrics products
 
“Performance meets passion” is a tribute to the established and tested collaboration between Eurojersey and its customers, relationship that had always inspired collections by international brands. 
 
Eurojersey pays homage to the brands that use Sensitive Fabrics in different new ways, giving shape and spirit to a range of versatile characteristics and the properties that only these Made in Italy fabrics can offer. It does this with a central display of iconic garments by some of its brand partners, those expressing a concept that creates a fusion of performance, creative inspiration and passion for their work. 
 
Diva
Famous for its exclusive prints and intensely refined silhouettes, the DIVA brand specialises in swimwear for elegant women who follow the latest trends and appreciate outstanding fit and comfort. Every garment clearly reflects the care lavished on precious details, like the glamour version of the shaping effect, the invisible stitching, the inclusion of jewels and precious stones and the use of innovative, sophisticated textures that highlight Sensitive Fabrics.
 
Cute Circuit
The leader in interactive apparel, CUTECIRCUIT has introduced technological innovation into fashion, pushing the frontiers of wearable technology. This integration of beauty and functionality has inspired the creation an Interactive Haute Couture and Ready-to-Wear offer that is taking the fashion world by storm. Its Ready to Wear Collection, launched in 2010, was the first ever example of a fashion collection featuring micro-technology presented on the market, and CUTECIRCUIT continues to lead the world of interactive apparel with smart fabrics like Sensitive Fabrics and microelectronics.
 
Lucas Hugh
A sport-chic clothing brand for women who will accept no compromises on technical performance and style. With its directional, functional look, LUCAS HUGH presents a versatile collection where energy and equilibrium escape the confines of the gym. The high-performance properties of Sensitive Fabrics create comfort, fit, elegance and functionality, providing breathability, anti-chafing action and freedom of movement. 
 


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