Global Desi, the boho-chic label, launched its 63rd exclusive brand outlet in Bhopal at D B Mall, Arera Hills, furthering the brand’s foray into the newer, growing markets of the country, providing the latest trends and fashion forward styles to the discerning consumers.
After having made a significant impact in the metro cities, the fashion house carries the infectious Global Desi spirit to the emerging markets of the country.
Spread over an area of 549 sq ft the store offers the Spring Summer 2014 “Mela” collection- a complete range of fusion-wear fashion inspired by the quintessential Indian mela.
An exciting ensemble of fashion-forward, chic and edgy outfits in fluid and breathable fabrics like LIVA, georgettes and chiffon making Global Desi a wardrobe essential for the new age woman. The collection has everything one needs to look one’s best during the holiday season.
From multi-hued shift dresses, sheer maxis, printed crop tops, skirts, shorts, bralets, printed jackets and midi skirts with an explicitly bohemian vibe – the collection provides a rhapsody of supremely chic and practical holiday wear essentials in a stylish array of vibrant hues, prints and designs.
Speaking on the occasion of the launch, Anita Dongre, Creative Director, Global Desi said “We are happy to bring the Global Desi spirit to Bhopal with the launch of our 1st exclusive brand outlet. The Global Desi girl is spirited, fun, and adventurous with an infectious bohemian vibe, she loves to experiment with the latest styles and trends. The new store is infused with this philosophy and continues to offer edgy yet eclectic fashion pieces appealing to the “boho chic” girl in all of us”
About Global Desi
Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The collection celebrates the modern woman and her zest for creativity. It is for a woman who sets her own rules and her creativity is not bound by anything.