Home / Knowledge / News / Apparel/Garments / Actor Neha Dhupia joins etailer Limeroad as Style Director
Actor Neha Dhupia joins etailer Limeroad as Style Director
29
May '14
LimeRoad.com, India’s first social shopping platform, announced the fashion savvy, fiercely independent and ultra-chic style icon Neha Dhupia is coming on board as Limeroad Style Director. 
 
Neha, the twitter face of the Wills India Fashion Week (Mar 2014), has been a part of the LimeRoad Style Council since 2013 and now joins the core team to play a pivotal role as Style Director of India’s leading social shopping platform, building a strong community of women who love to play with products and style.
 
The community of Scrapbookers have become trail-blazers in India having posted 250,000+ unique style-led scrapbook looks.  Women from across the country, 138 cities across 22 states are loving, creating and sharing looks, together with celeb bloggers such as Miss Malini. Gorgeous looks streaming on mobile screens, getting renewed every 30 seconds- this is the virtual shopping mall with endless mannequins, recreating the joy of window shopping. 
 
The excitement and addictiveness of the LimeRoad community is palpable.  Says Naushin, a student in Aligarh “LimeRoad is my escape out of my small town. I never knew what is a Romper, before I started scrapbooking. I think now I am as much trend-aware as any other girl in the metro cities.”
 
As the LimeRoad Style Director, Neha Dhupia will  be responsible for sharing her own strong sense of style, and anchoring LimeRoad’s growing scrapbooking community into a space where fresh styles and trends come together to make product discovery for users an absolutely delight.
 
Suchi Mukherjee, Founder& CEO, LimeRoad, comments, “We love people with strong points of view and the hunger and drive to make big things happen.  That's what we look for in every team member.  Neha embodies just that spirit and we are very delighted to have her play a much bigger role in developing our community.  Our mission is to build the most delightful lifestyle discovery platform in India, and Neha will be working with us to make that happen.” 
 
Neha Dhupia in her new role as a business woman said, “I always wanted to build something of my own and LimeRoad is my idea of a breakthrough company. Exclusive products shown through beautiful user generated scrapbooks streaming live on mobile, is one of a kind concept in India.  I want every girl/woman across the country to find a platform to express their own personal style and nothing around me allows them to do just that quite like LimeRoad. This new role gives me the opportunity to interact with the community on a more personal level and encourage them to express the creator in them.”
 

NEHA DHUPIA

Must ReadView All

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Courtesy: IRRC Institute

Apparel/Garments | On 27th May 2017

Up to 7.5 mn retail jobs in US at risk due to automation

About 6-7.5 million retail jobs in the US are likely to be automated...

Textiles | On 27th May 2017

Indian textiles ministry promotes wool sector

The ministry of textiles has taken multiple steps to promote the wool ...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search