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Cake Lingerie transforms into Cake Maternity Group
Jun '14
Cake Lingerie has established the Cake Maternity Group, officially launched on the 2nd June 2014.
The introduction of Cake Maternity reflects the company’s rapidly growing position as a lifestyle brand of choice for pregnant and nursing women. Cake Maternity will be the new corporate identity for the group and its expanding portfolio of brands.
‘The strong foundations and increasing demand for the Cake Lingerie brand have enabled us to replicate the same winning formula into our newly aligned product offering. A proven global distribution network matched with an unrivalled service ethos will enable the Cake Maternity Group to continue to foster mutually beneficial relationships with the best accounts globally.' says Keith Hyams, CEO at Cake Maternity.
Cake Lingerie, the pillar brand, will now be one of three complementary brands under Cake Maternity, alongside Rosewater (Swimwear for Mothers) and Cupcakes (Nursing Pads), with several more reportedly in development.
CupCake, Organic Nursing Pads deliver fashion and luxury to a typically utilitarian product like never seen before. Made from organic cotton and hemp, CupCake reusable Nursing Pads, offer ultimate discretion and leak free protection. Patent pending design enables customisation to the pads, which increases its absorbency, to easily manage light, medium of heavy flow during the day or night.
Slim, soft and lightly contoured, CupCake Nursing Pads are luxurious against the skin and shape to the natural curves of the breast. Rosewater, swimwear for mothers, pioneers highly constructed, UPF50+ and chlorine resistant maternity & nursing swimwear to the 'G' cup. Featuring stretch lining & high retention fabrication, Rosewater is designed to flatter! Cute but carefully positioned accents like beads, ties, buckles nursing clips and gathers make Rosewater stylish and versatile. The Cake Lingerie collection continues to expand too, with eight new product offerings to be added, including 3 brand new, sub-category offerings.
About Cake Maternity
Cake Maternity is a retail group overseeing the business operations of high-end maternity brands Cake Lingerie, Rosewater (swimwear) & Cupcake (accessories).
About Cake Lingerie
Cake Lingerie is a pioneer of highly constructed, beautifully designed nursing bras and maternity sleepwear. Winner of the UK Lingerie Awards: Maternity Brand of the Year, the brand is accredited for its dedication to the pregnant woman. Delivering luxurious style and quality, Cake Lingerie has mastered its fits to offer women a broad variety of bras that can meet their wants and needs at all stages of pregnancy and nursing. Available in sizes 30-42 and cup sizes A- J, as well as S-XL.

Cake Maternity

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