Home / Knowledge / News / Apparel/Garments / Nike designs most iconic uniform Yellow Jersey for Brazil
Nike designs most iconic uniform Yellow Jersey for Brazil
11
Jun '14
From 1996-2014, Nike’s designs for the most iconic uniform in sport: the Brasil national team kit. The yellow jersey, Called Amarelinha or Little Yellow One, the home shirt for the most successful football team in the world represents the exuberant pride of the nation and is as recognizable as the country’s flag.
 
“Football is so ingrained in Brasil, it dissolves into the culture. It’s hard to capture the meaning of the relationship between Brasilians and the sport,” says Peter Hudson, former Creative Director who worked on Nike football apparel for seven years. “I think you have to go to events, be at a match, look players in the eye on the starting line to really appreciate what it means.”
 
The Brasil national team home jersey wasn’t always yellow. It took a devastating defeat in the 1950 final at home to initiate a color scheme change. After wearing white and blue for half a century, the Confederação Brasileira de Futebol (CBF) debuted a new kit in yellow, green and blue — the colors of Brasil’s flag — in 1954. The design was the result of a national competition, and the new colors stuck. 
 
Nike started making kits for CBF in 1997, after signing on as the team’s official apparel sponsor the year prior.  Here, a look inside the process of creating Brasil’s national team home kit for the major competitions of 1998, 2002, 2006, 2010 and 2014.
 
“The ‘90s was not a great time for football kits. Back then, football uniforms were heavy, had horrible sublimation and bad necklines,” says Devon Burt, then Nike Creative Director for Apparel. “We wanted to bring refinement and restraint to the jersey. We went with clean, finished seams and achieved a high level of craftsmanship. It was the first time we really got into the idea of perfecting a neckline — something that seems so simple but is tricky to do right.”
 
Burt and team had to convince Brasil that it was the right time to bring back the crewneck collar, as the federation had been wearing a V-neck style for some time. The eventual design featured a green knit-in crewneck collar and green piping detail on the shoulders for a true sport look.
 
The team remained in a crewneck jersey for years to come but the kit’s strongest legacy is the N98 Jacket, a key style today for Nike Football and Nike Sportswear. The designers took the equity of what they had done for the kit and applied it to Brasil’s warm-up jacket. The N98 is still defined by signature shoulder piping.
 
“The 1998 design helped set a tone for who we were and helped Nike stand out on the field,” Burt says. “We came up with something simple, refined and classic. The design was about beauty paired with a lot of great innovative details.”
 
Click here to view more details.
 

NIKE


Must ReadView All

Textiles | On 3rd May 2016

China’s cotton reserve sales begin May 3

China’s cotton reserve sales which begins tomorrow, are likely to...

Apparel/Garments | On 3rd May 2016

US apparel & footwear industry to remain stable

The outlook for the US apparel and footwear industry remains stable...

Courtesy: Columbia Sportswear

Apparel/Garments | On 3rd May 2016

Columbia Sportswear’s Q1 FY16 sees record growth

Columbia Sportswear reported record first quarter results in fiscal...

Interviews View All

Jurgen Gauger
Spreadshirt

How is the market for personalised prints on garment shaping up? What are...

Tom Barone
eBay Enterprise

Ecommerce market is booming all over the world. But the boom actually...

Humayun Kabir Salim
Dird Composite Textile Ltd

The importance of textile industry in the economy of Bangladesh is very...

Kerem Durdag
Biovation II LLC

<b><i>Kerem Durdag, CEO, Biovation II LLC, provides an insight into future ...

Daniel Dwight
Cooley Group

An international executive with significant experience leading high-tech...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search