Home / Knowledge / News / Apparel/Garments / Nike designs most iconic uniform Yellow Jersey for Brazil
Nike designs most iconic uniform Yellow Jersey for Brazil
11
Jun '14
From 1996-2014, Nike’s designs for the most iconic uniform in sport: the Brasil national team kit. The yellow jersey, Called Amarelinha or Little Yellow One, the home shirt for the most successful football team in the world represents the exuberant pride of the nation and is as recognizable as the country’s flag.
 
“Football is so ingrained in Brasil, it dissolves into the culture. It’s hard to capture the meaning of the relationship between Brasilians and the sport,” says Peter Hudson, former Creative Director who worked on Nike football apparel for seven years. “I think you have to go to events, be at a match, look players in the eye on the starting line to really appreciate what it means.”
 
The Brasil national team home jersey wasn’t always yellow. It took a devastating defeat in the 1950 final at home to initiate a color scheme change. After wearing white and blue for half a century, the Confederação Brasileira de Futebol (CBF) debuted a new kit in yellow, green and blue — the colors of Brasil’s flag — in 1954. The design was the result of a national competition, and the new colors stuck. 
 
Nike started making kits for CBF in 1997, after signing on as the team’s official apparel sponsor the year prior.  Here, a look inside the process of creating Brasil’s national team home kit for the major competitions of 1998, 2002, 2006, 2010 and 2014.
 
“The ‘90s was not a great time for football kits. Back then, football uniforms were heavy, had horrible sublimation and bad necklines,” says Devon Burt, then Nike Creative Director for Apparel. “We wanted to bring refinement and restraint to the jersey. We went with clean, finished seams and achieved a high level of craftsmanship. It was the first time we really got into the idea of perfecting a neckline — something that seems so simple but is tricky to do right.”
 
Burt and team had to convince Brasil that it was the right time to bring back the crewneck collar, as the federation had been wearing a V-neck style for some time. The eventual design featured a green knit-in crewneck collar and green piping detail on the shoulders for a true sport look.
 
The team remained in a crewneck jersey for years to come but the kit’s strongest legacy is the N98 Jacket, a key style today for Nike Football and Nike Sportswear. The designers took the equity of what they had done for the kit and applied it to Brasil’s warm-up jacket. The N98 is still defined by signature shoulder piping.
 
“The 1998 design helped set a tone for who we were and helped Nike stand out on the field,” Burt says. “We came up with something simple, refined and classic. The design was about beauty paired with a lot of great innovative details.”
 
Click here to view more details.
 

NIKE

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search