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Etailer Myntra taps Lisa Haydon as brand envoy

June 19, 2014 (India)

Myntra.com, the ultimate online fashion destination, has signed the gorgeous Lisa Haydon as their Brand Ambassador. A diva in her own right, style and panache comes effortlessly to the actress who will be endorsing Myntra’s attractive range of apparel and accessories.
 
As the brand ambassador for Myntra.com, Lisa Haydon will be part of Myntra’s largest marketing campaign, ‘Live for Likes’, an initiative to engage with today’s social media savvy generation and encourage them to shop on Myntra.com. To begin with, the model turned actress will be the face of a dedicated microsite launched to pique the interest of online shoppers, and bring alive the brand’s philosophy of ‘Live for Likes’.
 
The microsite will host a series of initiatives including a virtual game which will feature Lisa Haydon as the main character; and will also showcase some stylish looks and selections.
 
Speaking of her association with Myntra.com, Lisa Haydon said, “I am extremely excited to be associated with Myntra.com - a brand that is vibrant and provides the latest and most sophisticated fashion trends for shoppers online. It has truly been a pleasure to work intimately with the Myntra team in the past, and I am looking forward to endorsing the brand now, starting with their latest ‘Live For Likes’ campaign, that aims at bringing alive the first ever virtual engagement game for shoppers. It is a highly enthralling game and I am sure people will get addicted to it over the next couple of weeks.”
 
"It’s great to have the lovely, talented diva, Lisa Haydon, as part of the Myntra family," stated Vikas Ahuja, Chief Marketing Officer, Myntra. “The Myntra brand is very fashionable and relates to the youth of today; this resonates very well with Lisa Haydon who is an ideal blend of simplicity, style and sophistication, making her the perfect choice. She truly embodies our brand values and we are delighted to have her on board."
 
Lisa Haydon had earlier been a part of Myntra’s ‘Hottest December Ever’ campaign, which comprised of a very peppy, youthful and vivacious TV commercial featuring the beautiful actress.
 
Myntra.com has previously collaborated with popular celebrities like Ranveer Singh for their private label - Roadster, Hrithik Roshan for the exclusive HRX collection and Chitrangada Singh to represent the company’s engaging initiative, Fashion Icon of the Month. 
 

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