Home / Knowledge / News / Apparel/Garments / Nike enhances socks design with Elite Digital Ink process
Nike enhances socks design with Elite Digital Ink process
19
Jun '14
As footwear design innovation progresses, new materials and construction methods are used to make products lighter, more durable and breathable. This progression not only leads to better performance, but also increases aesthetic appeal, offering more color and print options than ever before. Keeping pace with footwear, Nike Basketball enhances sock design with the new Nike Elite Digital Ink printing process; a proprietary system of creating socks that are as vibrant as the sneakers they are paired with.
 
Legacy
In 2010, Nike Basketball first introduced the original printed Nike Elite Sock with a galactic graphic connecting to the “Galaxy” Nike Foamposite One. Nike continued to investigate innovative printing technologies and after four years of testing and design, developed the new Nike Elite Digital Ink printing process.  
 
New Process
The Nike Elite Digital Ink printing process gives Nike designers the power to emblazon the Nike Elite sock with high-definition graphics and a myriad of vivid colors free of image distortion or fading. The process also maintains the performance benefits of the Nike Elite Sock – sweat-wicking, support and impact protection.
 
CMYK Kicks Things Off
The Nike Elite Digital Ink sock will debut in the “First Edition” colorway, which celebrates the CMYK printing process and the four most popular ink colors used in most color printing – Cyan, Magenta, Yellow and Key (black). A variety of initial printing styles are represented, including drip effects, distortions, geometric patterns and typeface. Only 2,014 pairs will be available.
 

NIKE

Must ReadView All

Textiles | On 25th May 2017

Huntsman and Clariant to have merger of equals

Huntsman Corporation and Clariant have announced that their boards of ...

Courtesy: CBRE

Apparel/Garments | On 25th May 2017

European cities preferred for retailer expansion: CBRE

European cities were the preferred new destination for international...

Apparel/Garments | On 25th May 2017

Guess records $458.6 million revenue for Q1 2018

For the first quarter of fiscal 2018, the net revenue of American...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search