Home / Knowledge / News / Apparel/Garments / USPA launches redesigned global website for US Polo Assn
USPA launches redesigned global website for US Polo Assn
23
Jun '14
USPA Properties, Inc. announced the launch of its global website redesign in conjunction with the international marketing initiative for its U.S. Polo Assn. brand. The site emphasizes the authenticity of the brand's link to the game of polo and the rich heritage of the USPA brand.
 
The U.S. Polo Assn. brand is the official product of the United States Polo Association, the governing body for the sport in the United States since 1890.
 
The new site reflects a refreshed look and feel and contains content created to resonate with the U.S. Polo Assn. brand's core customers around the world. It will act as an engaging, go-to source for information related to the brand and to the sport of polo.
 
The robust website highlights social media platforms and features brand videos, special photo galleries, press excerpts, a full schedule of polo events and venues, and a global map of retail locations in 135 countries worldwide. Additionally, it provides a detailed timeline tracing the history of the sport.
 
A special focus is on young, emerging polo players who epitomize the spirit of the U.S. Polo Assn. brand. Each year, young players compete for spots on Team USPA, and site visitors will be able to view videos, see profiles and watch interviews with some of these talented athletes.
 
"The global site redesign will improve and enrich the user experience and keep our fans current and informed on all things that touch our brand and the sport of polo," commented David Cummings, CEO. "We are creating a fresh, youthful and interactive space for our fans to visit, no matter where they live in the world."
 
About U.S. Polo Assn.
U.S. Polo Assn. brand products are authentic and officially sanctioned by the United States Polo Association (USPA), the governing body for the sport of polo in the U.S. since 1890.
 
USPA Properties, Inc., a wholly owned, for-profit, tax-paying subsidiary of the USPA, manages its licensing program in over 135 countries through independent retail, department, online and U.S. Polo Assn. brand stores.
 
Primarily featuring sportswear for men, women, and children, the product offering has expanded to include accessories, luggage, watches, shoes, home furnishings and more. As the steward of the Association's marks, Properties' mission is to develop a long-term source of revenue to help underwrite numerous programs for education about and promotion of the sport of polo in the U.S., from memberships and handicaps, to clubs and tournaments; from interscholastic programs to Team USPA mentoring; with particular concern for equine welfare and player safety throughout.
 

USPA Properties

Must ReadView All

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search