USPA launches redesigned global website for US Polo Assn

23 Jun '14

3 min read

USPA Properties, Inc. announced the launch of its global website redesign in conjunction with the international marketing initiative for its U.S. Polo Assn. brand. The site emphasizes the authenticity of the brand's link to the game of polo and the rich heritage of the USPA brand.

The U.S. Polo Assn. brand is the official product of the United States Polo Association, the governing body for the sport in the United States since 1890.

The new site reflects a refreshed look and feel and contains content created to resonate with the U.S. Polo Assn. brand's core customers around the world. It will act as an engaging, go-to source for information related to the brand and to the sport of polo.

The robust website highlights social media platforms and features brand videos, special photo galleries, press excerpts, a full schedule of polo events and venues, and a global map of retail locations in 135 countries worldwide. Additionally, it provides a detailed timeline tracing the history of the sport.

A special focus is on young, emerging polo players who epitomize the spirit of the U.S. Polo Assn. brand. Each year, young players compete for spots on Team USPA, and site visitors will be able to view videos, see profiles and watch interviews with some of these talented athletes.

"The global site redesign will improve and enrich the user experience and keep our fans current and informed on all things that touch our brand and the sport of polo," commented David Cummings, CEO. "We are creating a fresh, youthful and interactive space for our fans to visit, no matter where they live in the world."

About U.S. Polo Assn.

U.S. Polo Assn. brand products are authentic and officially sanctioned by the United States Polo Association (USPA), the governing body for the sport of polo in the U.S. since 1890.

USPA Properties, Inc., a wholly owned, for-profit, tax-paying subsidiary of the USPA, manages its licensing program in over 135 countries through independent retail, department, online and U.S. Polo Assn. brand stores.

Primarily featuring sportswear for men, women, and children, the product offering has expanded to include accessories, luggage, watches, shoes, home furnishings and more. As the steward of the Association's marks, Properties' mission is to develop a long-term source of revenue to help underwrite numerous programs for education about and promotion of the sport of polo in the U.S., from memberships and handicaps, to clubs and tournaments; from interscholastic programs to Team USPA mentoring; with particular concern for equine welfare and player safety throughout.

USPA Properties

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