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Naked Brand adds three veteran executives to management
23
Jun '14
Naked Brand Group, Inc. announced the addition of three veteran apparel executives to its senior management team. Carole Hochman joins as CEO & Chief Creative Officer, Michael Flanagan as COO/CFO, and Carlos Serra as the VP of Sales and Merchandising. Naked's greatly enhanced leadership group will pursue an ambitious strategy to establish Naked as a global lifestyle brand offering innovative and luxurious inner, lounge, sleep and active wear to both men and women.
 
"I am thrilled to announce this addition of enormous talent and experience to our team," said Joel Primus, Founder & President of Naked. "Carole's unparalleled skill, wisdom and guidance will be paramount to the future growth and expansion of the Naked brand and I am honored to work alongside her. Michael and Carlos bring tremendous additional knowledge and expertise to our company. We now have a powerhouse team that brings great promise for the future of Naked."
 
Carole Hochman, Naked's new CEO, Creative Officer and Board Chair, is a renowned designer and sleepwear pioneer. She is considered one of the single most influential women in the intimate apparel and sleepwear business in the United States. For over 30 years, Carole has been creating intimate apparel and was the driving force behind the Carole Hochman Design Group, for which she served as Chief Creative Officer until her departure in 2013 and for which she previously served as CEO until its acquisition by Komar in 2010. Under Carole's leadership, the Carole Hochman Design Group manufactured Carole Hochman brand of sleepwear, loungewear and daywear, and numerous sleepwear collections including Christian Dior, Oscar de la Renta, Ralph Lauren, Jockey, Donna Karan, Tommy Bahama and Betsey Johnson.
 
Michael Flanagan, Naked's new Chief Operating Officer and Chief Financial Officer, brings more than 30 years of successful apparel experience in both finance and operations. Michael began his career at Warnaco Inc., a Fortune 500 Apparel Company, where he managed cost accounting, financial accounting and internal audit for multiple divisions. At Crystal Brands, another Fortune 500 apparel company, Michael served as Internal Audit Manager.
 
Michael next spent 13 years at Brooks Brothers Inc., serving as CFO and Senior Vice President of Finance and Logistics where he helped grow the company from less than $200 million in sales to over $650 million. In 2001, as CFO, Michael partnered with Morgan Stanley and helped lead the team, as CFO, selling Brooks Brothers to Retail Brand Alliance in 2002. From 2003 to 2009, Michael served as the COO/CFO of luxury brand, Nat Nast Inc., after which he became COO/CFO of Summit Golf Brands until 2013.
 
Carlos Serra, Naked's incoming Vice President of Sales and Merchandising, is a senior sales, merchandising and marketing executive with over 18 years of experience in the intimate apparel industry. Carlos began his career at Macy's and has worked in the strategic sales, development, merchandising and marketing divisions for the distribution of men's and women's collections for brands such as Giorgio Armani, Calvin Klein and Polo Ralph Lauren. He has worked with product development teams worldwide to create the proper assortment mix for global distribution within wholesale and proprietary distribution channels. 
 

Naked Brand


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