Koovs brings an exclusive collection, L.A. Skate focussing on Skater shapes which have taken on a nu-psychedelic /festival influence in this trend and the result is a fresh interpretation of what has become a generic menswear look.
The photographic prints associated with skate brands have been cast aside in favour of space-age graphics, kaleidoscope prints and futuristic symmetrical prints.
Denim is acid-washed, over-dyed, dip-dyed and embroidered. Silhouettes are either slim and fitted or loose and comfy, with the drop-crotch short and the jersey short being important.
Surfari, as the name suggests surfwear meets safari in this trend. The look takes influence from surf style shorts and tee shapes with safari style detail with the return of utility pockets on shorts, trousers and shirts.
Animal print, camo print, tropical ferns and jungle florals feature heavily on all garment types. The trend is print heavy, and feels quite wild but the colour palate is dominated by olive green, tobacco, sand and subtle high-light colours, which render the product very wearable, despite the boldness of the print design.