Home / Knowledge / News / Apparel/Garments / Jabong rolls out exclusive Humpty Sharma Ki Dulhania line
Jabong rolls out exclusive Humpty Sharma Ki Dulhania line
27
Jun '14
Jabong.com, India’s leading online fashion destination partners with the new upbeat movie by Karan Johar under Dharma Production-“Humpty Sharma Ki Dulhania”. A part of the tie-up, Jabong.com will unveil an exclusive collection defining the new age fashion exuding élan, a range inspired by the movie and the looks of the lead star cast - Bollywood’s new heartthrobs  - Varun Dhawan playing Humpty Sharma and Alia Bhatt playing Kavya Pratap, at Crown Plaza, Okhla in Delhi. 
 
The star studded event was nothing less than a reunion for the cast as the lead stars Varun Dhawan and Alia Bhatt, waltzed into the stage with a fashion flash mob cavorting to the recent billboard hit from the film, ‘Saturday-Saturday’.  Also, gracing the event was Jabong’s spokesperson, Praveen Sinha, Founder and Managing Director, who unveiled the new collection along with Humpty and his Dulhania!
 
Speaking on the occasion, Mr. Praveen Sinha, Founder and Managing Director, Jabong.com said, “We are highly elated to launch this stylish and chic ‘Humpty Sharma Ki Dulhania’ collection on Jabong. We are only growing strength to strength in the e-commerce sector, and this collaboration exemplifies the stature we hold in the market. When such magnum opus brand names show an inclination in getting associated with us, it exudes nothing, but power of E commerce and Jabong. The fashion industry draws heavily from Bollywood, we at Jabong cater such eclectic needs of people. From international apparel honchos, to the classic Bollywood fashion parade, Jabong.com now has everything under one roof”. 
 
Speaking on the occasion, Siddharth Kadam, Marketing Head, Dharma Productions said, “Movies and shopping are the two experiences people of India not only enjoy but also celebrate. Witnessing the boom in online retail, such associations are going to become more popular with a Bollywood style collection inspired by the movies. There is a huge market of young, fashionable buyers wanting to dress like film stars. We are happy to partner with a Jabong.com for our film “Humpty Sharma ki Dulhania.”
 
The exuberant and vibrant look, of the film, that is evident through its movie trailers is in tandem with the collection, curated exclusively for www.jabong.com. The extravagant collection encapsulates Rakesh ‘Humpty’ Sharma’s (Varun Dhawan) quirk and Kavya Pratap Singh’s (Alia Bhatt) spunky look with an absolute flawlessness. The clothes worn by the leading pair are doing all the talking about the film’s fashion quotient! Bold bustier, leather gilet, chunky metallic embellishments, bright colored bandhini dupattas – this eclectic range of movie merchandise set afloat exclusively by Jabong is creating a hullabaloo in the virtual fashion world. 
 
A T-Shirt with a hint of debonair, and shirts with the perfect chocolate boy charm- a straightjacket Varun Dhawan look from the movie makes the collection stand apart and accentuates Jabong’s exclusory swank in the fashion industry. With various looks catering to very kind of occasion – be it for a date or a casual day out, customers can now get their own Bollywood makeover with the collection inspired by the looks of the movie which is available exclusively on Jabong.com. 
 

Jabong.com


Must ReadView All

Apparel/Garments | On 29th Apr 2016

India’s apparel sector has huge job creation potential

Export-oriented apparel production in India and other South Asian...

Apparel/Garments | On 29th Apr 2016

Raymond’s net sales up 5% in FY16 to Rs 5,595 cr

Renowned Indian textile, apparel and fashion brand, Raymond reported...

Apparel/Garments | On 29th Apr 2016

eBay and Innotrac merge to become Radial

eBay Enterprise and Innotrac have joined forces to become Radial, the ...

Interviews View All

Dastaquir Ismail
GT Nexus, Asia Pacific

What advice would you give to companies seeking finance? What are the...

R.S.Jalan
GHCL Ltd.

What are the major economic indicators in the polyester yarn sector? What...

Gaurav Poddar
Siyaram Silk Mills Ltd.

How do you foresee the prospects of Indian apparel market in 2014? Kindly...

Mr. Johan Berlin
Investkonsult Sweden AB

Mr. Johan Berlin is the majority shareholder and Managing Director of...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Dr. Razvan Popescu
Bozzetto Group

Dr. Razvan Popescu is the Business Unit Head of the Textile Chemicals...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search