Home / Knowledge / News / Apparel/Garments / EOSS period for Indian apparel retailers begins
EOSS period for Indian apparel retailers begins
03
Jul '14
The End-Of-Season-Sale (EOSS) period for Indian apparel retailers has begun as usual in the first week of July. For instance garment retailers like BIBA, 109°F and Madame have all begun EOSS from today. For most of these and other clothing retailers, EOSS lasts between 3-4 weeks. 
 
Most of the women’s fashion brands and retailer’s fibre2fashion spoke to expect good footfalls and in turn conversion at their stores during the next few weeks and hope to liquidate the maximum stocks from the Spring/Summer collections. 
 
For instance, Radhesh Kagzi, President of 109°F expects to see good sales during EOSS, which he says will help them liquidate the season’s merchandise. Siddharth Bindra, MD, BIBA avers that EOSS is a reason to rejoice for all BIBA customers, so they are expecting good foot-falls as according to him the latest Spring/Summer Collection is a must-have for everyone’s wardrobe.
 
“Our expectations are very normal, just like any other retail chain. We want liquidation of left over inventory at a decent discount, says Akhil Jain, Creative Director at Madame. Infact even after August 3, Madame will continue with the EOSS as well as sell fresh stocks till August 20, depending on the level of old stocks. 
 
However, experts have pointed of a shopping pattern emerging in recent years of customers waiting for the EOSS to start to take advantage of discounted prices. Radhesh admits that there is a segment of customers who buy only in the EOSS period. “However, this is a very small portion of our customer base”, he says. 
 
Akhil Jain too confesses that there is a certain section of society which plans purchases in the EOSS period, but which he believes makes it strategically more important for retailers
 
Siddharth Bindra however does not feel the same, because according to him, “In our business, customers buy through the year as per their requirements. Also, we have noticed that in country like India, there is something or other happening all-round the year, across states like different festivals, marriages etc. Thus, for a brand like us, there is no lull period.”
 
All the three womenswear fashion retailers claim that they had decent sales in the last quarter. 109°F for example added a few new stores and also witnessed good sales. Madame too posted a decent growth, says its Creative Director. But he adds by saying, “Had the economic scenario been healthier, sales would have been better. Besides that, the elections too impacted sales up to an extent.”
 
“The past 3 months have been pleasant for BIBA. We have increased our footprint by adding new stores in existing cities like Hyderabad, Lucknow, Patna, Bangalore and venturedinto new cities as well. We are hoping that the next three months will prove to be even more exciting with the onset of the festival season”, mentions Siddharth Bindra.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search