The End-Of-Season-Sale (EOSS) period for Indian apparel retailers has begun as usual in the first week of July. For instance garment retailers like BIBA, 109°F and Madame have all begun EOSS from today. For most of these and other clothing retailers, EOSS lasts between 3-4 weeks.
Most of the women’s fashion brands and retailer’s fibre2fashion spoke to expect good footfalls and in turn conversion at their stores during the next few weeks and hope to liquidate the maximum stocks from the Spring/Summer collections.
For instance, Radhesh Kagzi, President of 109°F expects to see good sales during EOSS, which he says will help them liquidate the season’s merchandise. Siddharth Bindra, MD, BIBA avers that EOSS is a reason to rejoice for all BIBA customers, so they are expecting good foot-falls as according to him the latest Spring/Summer Collection is a must-have for everyone’s wardrobe.
“Our expectations are very normal, just like any other retail chain. We want liquidation of left over inventory at a decent discount, says Akhil Jain, Creative Director at Madame. Infact even after August 3, Madame will continue with the EOSS as well as sell fresh stocks till August 20, depending on the level of old stocks.
However, experts have pointed of a shopping pattern emerging in recent years of customers waiting for the EOSS to start to take advantage of discounted prices. Radhesh admits that there is a segment of customers who buy only in the EOSS period. “However, this is a very small portion of our customer base”, he says.
Akhil Jain too confesses that there is a certain section of society which plans purchases in the EOSS period, but which he believes makes it strategically more important for retailers
Siddharth Bindra however does not feel the same, because according to him, “In our business, customers buy through the year as per their requirements. Also, we have noticed that in country like India, there is something or other happening all-round the year, across states like different festivals, marriages etc. Thus, for a brand like us, there is no lull period.”
All the three womenswear fashion retailers claim that they had decent sales in the last quarter. 109°F for example added a few new stores and also witnessed good sales. Madame too posted a decent growth, says its Creative Director. But he adds by saying, “Had the economic scenario been healthier, sales would have been better. Besides that, the elections too impacted sales up to an extent.”
“The past 3 months have been pleasant for BIBA. We have increased our footprint by adding new stores in existing cities like Hyderabad, Lucknow, Patna, Bangalore and venturedinto new cities as well. We are hoping that the next three months will prove to be even more exciting with the onset of the festival season”, mentions Siddharth Bindra.