Home / Knowledge / News / Apparel/Garments / Thailand's B2C ecommerce shows a promising future - yStats
Thailand's B2C ecommerce shows a promising future - yStats
07
Jul '14
A new publication from Hamburg-based secondary research organization yStats.com, “Thailand B2C E-Commerce Market 2014“, reveals that Thailand is among the fastest growing digital markets in South East Asia. Smartphone penetration and usage in Thailand has been growing rapidly in the past few years, more than doubling between 2012 and 2013 and showing one of the fastest growth rates worldwide. Internet connectivity also has been growing gradually. Thailand is behind some of its neighbors, such as Malaysia, in terms of Internet penetration, however, it is number one in the region in terms of online audience engagement.
 
While only a small double-digit share of Internet users makes purchases over the Internet in online shops, a significant share do so through social networks and on mobile. Thailand’s online audience actively uses social network users; Bangkok is the top city in the world in number of Facebook accounts. More than half of social network  users have participated in social commerce at least once, and over 20% use social networks with online shopping as the primary purpose.
 
Thailand is the second only to China in the Asia-Pacific region In terms of mobile shopper penetration, Shopping via mobile messaging apps is very popular in Thailand. One such popular app, Line, has over 5 million accounts participating in mobile flash sales which it runs in cooperation with prominent brands, such as Maybelline, and online shops, such as Tarad.com. Such sales have proved to be a huge success, with some promotions selling out in a matter of minutes.
 
Cash on delivery remains the dominant payment method in Thailand, accounting for as much as two thirds of transactions in some online shops, but online payments are on the rise. The number of credit cards owned by consumers in Thailand is increasing steadily, with the share of E-Commerce on total credit card payments reaching a small double-digit percentage share. Online payments via banks are growing also, increasing almost by half last year. Assuring Internet users of the safety of online payment transactions and data entries on E-Commerce websites could further increase consumer willingness to shop online, as fear of fraud is the main reason for the majority of Internet users to not buy online. 
 
Interestingly, political unrest that resulted in the shutdown of the country’s capital and other cities in January 2014 and continued for several weeks has proved to be a trigger for online shopping.  Some online retailers reported a surge in their website traffic and purchases during the turmoil.

Must ReadView All

Textiles | On 30th Aug 2016

Maharashtra, Telangana ratify GST Bill; tally 11

The state legislative assemblies of Maharashtra and Telangana today...

Courtesy: Da Milano

Fashion | On 30th Aug 2016

‘Luxury market place expanding at accelerating pace’

The rise of emerging economies and the growing global middle class...

Textiles | On 30th Aug 2016

CAI predicts 2016-17 cotton output at 336 lakh bales

Cotton Association of India (CAI) has predicted that cotton...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search