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Thailand's B2C ecommerce shows a promising future - yStats
07 Jul '14
3 min read
Major E-Commerce players in Thailand are spread across different segments such as online marketplaces, pure B2C and multi-channel retail. The fragmented E-Commerce competition landscape features many players, with models such as B2C and C2C marketplaces, online retailers, auctions, and classifieds.
Online marketplaces and classifieds are popular among online shoppers in Thailand, The three segment leaders, Olx.co.th, Weloveshopping.com and Tarad.com, each belong, respectively to major Internet service provider Sanook.com, telecommunications company True Corp and Japanese E-Commerce giant Rakuten.
In the pure B2C segment, online department store Lazada and online clothing and beauty retailer Zalora are among the leaders. An emerging B2C player is WhatsNew, with online shops Venbi.com (goods for children) and Petloft.com (pet food and products). Store-based merchants are also active in the online market, including the two largest retailers CP All with its online shop Shopat7.com and Central Retail though online shops Central.co.th, Robinson.co.th, Powerbuy.co.th and others.
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