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Lee Jeans launches campaign for social cause

July 09, 2014 (United States Of America)

Three courageous breast cancer survivors are Lee Jeans' 2014 Lee National Denim Day ambassadors, leading a campaign to raise millions of dollars to fight breast cancer.  The three women will join Lee on Friday, October 3, to urge millions of people nationwide to put on their jeans and donate $5 or more for the American Cancer Society's life-saving breast cancer programs and research.  
 
The 2014 ambassadors are Beth Borden-Goodman of Atlanta, Laura Renegar of Charlotte, North Carolina, and Catherine Aplin of Macon, Georgia.  Borden-Goodman, who "lives life in some shade of pink," describes herself as a six-year breast cancer "SurThriver."  Renegar, a three-year breast cancer survivor who lost her mother to the disease, is a Reach To Recovery coordinator in her hometown helping newly diagnosed breast cancer patients.  Aplin, who was diagnosed with Stage 3 breast cancer when she was 21, is now six years cancer free and the mother of a five-month-old baby girl.  All three of these strong women are passionate about fighting breast cancer and ensuring that breast cancer patients and survivors are not alone.
 
Borden-Goodman, a certified personal life coach, Zumba fitness instructor and ambassador for the Society's Making Strides Against Breast Cancer, says, "I am an advocate for survivorship. I strongly stand on the fact that breast cancer awareness isn't just a month. Breast cancer awareness (and survivorship) is EVERY DAY I'M ALIVE."
 
Says Renegar, a seven-year volunteer with the American Cancer Society and leader of the No. 1 fundraising Making Strides Against Breast Cancer team in Mecklenburg County, N.C. ,"Keep your chin up when you are in treatment, open yourself up and allow people to help you, talk to survivors and allow them to support you through your treatments and surgeries. After you feel better, then return the favor and reach out to newly diagnosed women and walk with them. Not only will you be helping someone else, but you will find that in giving back you are helping yourself continuously recover."
 
Aplin, who was not only diagnosed with late-stage breast cancer when she was a college senior and also diagnosed with the aggressive BRCA2 gene, adds, "I have learned that there lives a brave, strong-willed person that is in the depth of soul and provides me with strength that I have never had before.  I can deal with almost anything that is thrown my way. I have developed a free spirit. I laugh a lot. When disaster strikes, I laugh!" 

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