Home / Knowledge / News / Apparel/Garments / Lee Jeans launches campaign for social cause
Lee Jeans launches campaign for social cause
09
Jul '14
Three courageous breast cancer survivors are Lee Jeans' 2014 Lee National Denim Day ambassadors, leading a campaign to raise millions of dollars to fight breast cancer.  The three women will join Lee on Friday, October 3, to urge millions of people nationwide to put on their jeans and donate $5 or more for the American Cancer Society's life-saving breast cancer programs and research.  
 
The 2014 ambassadors are Beth Borden-Goodman of Atlanta, Laura Renegar of Charlotte, North Carolina, and Catherine Aplin of Macon, Georgia.  Borden-Goodman, who "lives life in some shade of pink," describes herself as a six-year breast cancer "SurThriver."  Renegar, a three-year breast cancer survivor who lost her mother to the disease, is a Reach To Recovery coordinator in her hometown helping newly diagnosed breast cancer patients.  Aplin, who was diagnosed with Stage 3 breast cancer when she was 21, is now six years cancer free and the mother of a five-month-old baby girl.  All three of these strong women are passionate about fighting breast cancer and ensuring that breast cancer patients and survivors are not alone.
 
Borden-Goodman, a certified personal life coach, Zumba fitness instructor and ambassador for the Society's Making Strides Against Breast Cancer, says, "I am an advocate for survivorship. I strongly stand on the fact that breast cancer awareness isn't just a month. Breast cancer awareness (and survivorship) is EVERY DAY I'M ALIVE."
 
Says Renegar, a seven-year volunteer with the American Cancer Society and leader of the No. 1 fundraising Making Strides Against Breast Cancer team in Mecklenburg County, N.C. ,"Keep your chin up when you are in treatment, open yourself up and allow people to help you, talk to survivors and allow them to support you through your treatments and surgeries. After you feel better, then return the favor and reach out to newly diagnosed women and walk with them. Not only will you be helping someone else, but you will find that in giving back you are helping yourself continuously recover."
 
Aplin, who was not only diagnosed with late-stage breast cancer when she was a college senior and also diagnosed with the aggressive BRCA2 gene, adds, "I have learned that there lives a brave, strong-willed person that is in the depth of soul and provides me with strength that I have never had before.  I can deal with almost anything that is thrown my way. I have developed a free spirit. I laugh a lot. When disaster strikes, I laugh!" 


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search