Home / Knowledge / News / Apparel/Garments / House of Fraser names James Peach as Head - SEO
House of Fraser names James Peach as Head - SEO
12
Jul '14
House of Fraser, the UK and Ireland’s premium department store group, today announces the appointment of Jamie Peach as Head of Search Engine Optimisation (‘SEO’).

As part of the newly created role, Jamie Peach will lead a team of in-house SEO professionals and agency partners. He is tasked with driving significant change within the organisation as SEO is brought to the forefront of the already well-developed multichannel operations. Jamie Peach joins the business in early September.

House of Fraser’s online sales have continued to go from strength to strength now representing 18% of total sales. The growth has been driven by a successful redesign of the website, an improved distribution proposition with market leading delivery options and an expanded product offer with the introduction of many new brands.

Director of Online Trading at House of Fraser, Martin Francis comments: “We’re delighted to welcome Jamie to the team at House of Fraser as we focus on growing our share of voice in search. He brings a wealth of experience and knowledge to the role, which will be invaluable in driving development and innovation to create a best in class SEO programme.”

Jamie brings with him nine years of marketing experience in the digital space with his experience spanning both the client and agency side across numerous industry verticals. Most recently he held the position of Senior SEO Manager at online fashion retailer, ASOS, where he has spearheaded their SEO programme. 

Prior to ASOS he headed up the SEO offering at digital performance agency Resolution Media before taking on a leadership role at Resolution International. Jamie started his SEO career in-house at Ladbrokes eGaming which then led him to a role at creative agency Razorfish where he worked on his first retail clients including ASDA and Levi's.

House of Fraser

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search