Home / Knowledge / News / Apparel/Garments / House of Fraser names James Peach as Head - SEO
House of Fraser names James Peach as Head - SEO
12
Jul '14
House of Fraser, the UK and Ireland’s premium department store group, today announces the appointment of Jamie Peach as Head of Search Engine Optimisation (‘SEO’).

As part of the newly created role, Jamie Peach will lead a team of in-house SEO professionals and agency partners. He is tasked with driving significant change within the organisation as SEO is brought to the forefront of the already well-developed multichannel operations. Jamie Peach joins the business in early September.

House of Fraser’s online sales have continued to go from strength to strength now representing 18% of total sales. The growth has been driven by a successful redesign of the website, an improved distribution proposition with market leading delivery options and an expanded product offer with the introduction of many new brands.

Director of Online Trading at House of Fraser, Martin Francis comments: “We’re delighted to welcome Jamie to the team at House of Fraser as we focus on growing our share of voice in search. He brings a wealth of experience and knowledge to the role, which will be invaluable in driving development and innovation to create a best in class SEO programme.”

Jamie brings with him nine years of marketing experience in the digital space with his experience spanning both the client and agency side across numerous industry verticals. Most recently he held the position of Senior SEO Manager at online fashion retailer, ASOS, where he has spearheaded their SEO programme. 

Prior to ASOS he headed up the SEO offering at digital performance agency Resolution Media before taking on a leadership role at Resolution International. Jamie started his SEO career in-house at Ladbrokes eGaming which then led him to a role at creative agency Razorfish where he worked on his first retail clients including ASDA and Levi's.

House of Fraser


Must ReadView All

Textiles | On 28th May 2016

US to rethink on inclusion of Indian PET in GSP

With the US set to rethink the inclusion of polyethylene...

Textiles | On 28th May 2016

China’s textile exports marginally down in Jan-April

The exports of textiles and apparel from China dropped marginally...

Textiles | On 28th May 2016

MMF sector seeks anti-dumping duty on Chinese fabrics

Reeling under the impact of cheap Chinese fabrics, Surat’s textile...

Interviews View All

Rahuul Jashnani
Jashn

What is the size of the ethnicwear vertical in India? How are Indian...

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Kevin Nelson
TissueGen

<b><i>Kevin Nelson, Chief Scientific Officer, TissueGen discusses the...

Eric Scholler
Groz-Beckert

<b><i>The Indian market has huge potential in technical textiles, and by...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search