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Jabong picks 10 Minutes to 1 as creative partner for IOFW
25
Jul '14
Jabong.com, India’s leading online fashion destination has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW) - the World’s first online shop-able fashion week organized by Jabong.com. 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same. The agency has received the directives to translate India Online Fashion Week’s vision across all media platforms.   
 
Mr. Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”
 
Expressing her delight on this creative collaboration Ms. Reena Bhattacharya, Director, 10 Minutes to 1 said, “We are excited to partner with a well-known and respected e-commerce brand like Jabong.com that operates in a very dynamic category. At 10 Minutes to 1, effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”
 
The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW’s launch video and its website, which is the hub of all the IOFW action where the shortlisted participants are all set to showcase their creations from July 28th to 30th, 2014 through video streaming thus, allowing consumers to purchase the products showcased in the fashion show through Jabong.com. This very quintessential service will bring to consumers a never before experience of an online shop-able fashion week powered by the web platform created by 10 minutes to 1.
 

Jabong.com

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Courtesy: India ITME

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