Home / Knowledge / News / Apparel/Garments / Jabong picks 10 Minutes to 1 as creative partner for IOFW
Jabong picks 10 Minutes to 1 as creative partner for IOFW
25
Jul '14
Jabong.com, India’s leading online fashion destination has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW) - the World’s first online shop-able fashion week organized by Jabong.com. 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same. The agency has received the directives to translate India Online Fashion Week’s vision across all media platforms.   
 
Mr. Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”
 
Expressing her delight on this creative collaboration Ms. Reena Bhattacharya, Director, 10 Minutes to 1 said, “We are excited to partner with a well-known and respected e-commerce brand like Jabong.com that operates in a very dynamic category. At 10 Minutes to 1, effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”
 
The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW’s launch video and its website, which is the hub of all the IOFW action where the shortlisted participants are all set to showcase their creations from July 28th to 30th, 2014 through video streaming thus, allowing consumers to purchase the products showcased in the fashion show through Jabong.com. This very quintessential service will bring to consumers a never before experience of an online shop-able fashion week powered by the web platform created by 10 minutes to 1.
 

Jabong.com


Must ReadView All

Courtesy: Swedfund

Textiles | On 27th May 2016

Swedfund to pilot new textile factory in Ethiopia

Swedish govt-owned development financier Swedfund and the Bangladeshi ...

Textiles | On 27th May 2016

Egypt signs deal with China to set up textile zone

Egypt and China signed a framework agreement earlier this week on to...

Textiles | On 27th May 2016

Aptma , German ministry sign sustainable industry deal

Business leaders from Germany and Pakistan signed a Declaration of...

Interviews View All

Amrit Sethia
SOIE

What are the emerging trends in the intimatewear category for women in...

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Vasanth Kumar
Max Fashion India

What is the size of the apparel retail segment? How would you describe the ...

Steve Cole
Xerium Technologies

<b><i>Steve Cole of Xerium Technologies discusses the industry. Xerium is...

Paolo Ocleppo
Sandvik Hyperion

<b><i>Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search