Home / Knowledge / News / Apparel/Garments / Linguastat debuts description services suite 'Marquee'
Linguastat debuts description services suite 'Marquee'
Jul '14
Linguastat, the leader in automatically transforming data into optimized product descriptions for retail, announces its patented e-commerce dynamic description services suite: Marquee. Based on highly innovative Artificial Intelligence and Natural Language Generation technologies, these services improve retail sales opportunities with an end-to-end solution that automatically and consistently sharpens the relevance of product descriptions across web, mobile, and tablet platforms.
“A product’s description is the last chance a company has to engage the consumer before a buying decision is made, but too often this description is poorly written and isn’t targeted, relevant, or truly benefits-oriented,” says Linguastat CEO and co-founder John Pierre. “Our patented algorithms, originally developed for military intelligence and now converted for the B2C e-commerce market, not only automatically optimize key components of the digital sales process; they also continuously and dynamically refine their effectiveness for the retailer.”
Marquee manages the entire product data and dynamic description lifecycle. Using a benchmarking process, the solution first rates the effectiveness of a retailer’s existing e-commerce product data feed and digital content. Marquee then automatically normalizes data feeds for digital marketing programs; creates countless optimized product descriptions; and provides ongoing automatic monitoring, dynamically updating and refreshing these descriptors with new data as it becomes available.
Linguastat’s scalable solution suite, which creates thousands of product descriptions in minutes at a fraction of the cost of manual creation, solves one of the biggest challenges of Omni-channel retailing: the need to create, maintain, and continuously refresh product data for multiple platforms and customer touch points. Web, mobile, tablet and other emerging form factors each have their own optimization requirements, and new data requirements for online marketing programs, such as Google’s PLAs, have added another layer of complexity. Linguastat automates the creation and maintenance of these requirements for improved SEO and SEM performance across any consumer device.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search