“ATHOS’ entrance into the market couldn’t come at a better time,” said, Puneet Agarwal, Partner, True Ventures, who was also an early investor in FitBit. “ATHOS is positioned to transcend the fitness and apparel industry – an industry that is seeing more interest in all kinds of devices and clothing designed to help people stay fit and improve performance. We couldn’t be more pleased to partner with ATHOS and help it bring this innovation to the masses.”
ATHOS, a leading innovator in next generation wearable sensors and performance apparel, announced that it has closed $12.2 million in Series B #
“As someone who has performed at the highest levels of the NBA for more than 17 years, I can attest to how important training is,” said six-time NBA All-Star Jermaine O’Neal. “When I saw ATHOS for the first time, my immediate thought was how much more longevity it can give athletes by allowing us to train smarter and prevent injury through a better understanding and fine tuning of our bodies.”
Started in 2010 by co-founders Dhananja Jayalath, Christopher Wiebe and Chamath Palihapitiya, the core of ATHOS’ technology was borne from an advanced engineering project at the University of Waterloo. The technology incorporates electromyography, or EMG, one of the most effective ways of tracking muscles. Benefits of EMG technology had been previously reserved to top performance institutes.
ATHOS is the first to bring this technology mainstream by invisibly embedding muscle-tracking sensors into comfortable, stylish performance apparel. ATHOS is unique in that it contains the electronics and intelligence that enable the collection and interpretation of biosignals, sending it all to the user’s mobile device via Bluetooth.
“We’ve spent the past few years perfecting this technology and making the gear seamless, comfortable and durable,” said Dhananja Jayalath, CEO and Co-Founder of ATHOS. “And now, with backing from two experienced investors, plus the support of Golden State Warriors’ owner Joe Lacob and top athletes such as Jermaine O’Neal, we are excited to continue our journey to transform the fitness industry worldwide.”
“It’s great to see such high caliber investors who also realize the potential of this product,” said Chamath Palihapitiya, Founder and Managing Partner of The Social+Capital Partnership and Co-Founder and Chairman of ATHOS. “ATHOS is truly a revolutionary way to use technology to measure one’s body and then act on that information in a useful way.”
The new funding brings the total amount raised-to-date to $16 million. As part of the deal, Pete Moran, General Partner at DCM, and Joe Lacob have joined ATHOS’ board of directors.
ATHOS
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