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Jeanologia to showcase vintage denim clothing at MAGIC
Aug '14
Jeanologia, a Spanish company specializing in developing sustainable technologies for garment finishing, will showcase an exhibition of 10 pieces of vintage denim clothing at SOURCING AT MAGIC to be held in Las Vegas from August 18 to 20.

Each of the 10 pieces of vintage denim clothing at the showcase titled ‘Back to America Wall’ represents a reason to justify the return of textile production from Asia to America, a key issue, which will also be addressed by Jeanologia experts in some of the seminars at MAGIC.

‘Back to America Wall’ is made up of a collection of vintage denim garments from Jeanologia’s own archive, which by updating the most relevant laser designs of the period, have achieved designs that reflect the purist denim side.

Through the use of sustainable technologies of Jeanologia, essential effects like marbling, neppy or flame have been created in the fabrics, leading to a new vision of vintage, where an authentic look is achieved while ecology and productivity is also maintained.

Jeanologia has achieved extraordinary results by combining different technologies such as lasers, Ozone G2 eco-washer and e-Flow nanobubbles system that save water, energy and chemicals while reducing costs in the process of garments finishing and greatly increase productivity.

The collections included in ‘Back to America Wall’ show Jeanologia’s wish to combine science and art, fashion and engineering, literature and design, components and methods which converge in each piece making it unique.

Alongside , on August 17, the Jeanologia team will hold a lecture titled ‘High-tech wash: a key to the back to America Revolution’ which will help create more competitive products by saving water, chemicals and energy through use of efficient and sustainable technologies, such as laser, ozone and nanotechnology.

Jeanologia will also join the round table "Denim made in the Americas - + Sustainable + Creative Innovative" which will discuss about denim and importance of moving production to America, committed on values of global leading such as creativity, efficiency and sustainable production.

"It is the best time for US textile industry to regain its position of global leadership and to do so, it must focus on the use of sustainable technologies that respect the environment and increase productivity by automating processes of garment finishing and reducing costs,” said Roberto Muñoz, responsible for Jeanologia in America.

"Rising salaries in China and high transport costs make it less competitive. This, along with the global trend that focuses on sustainable production and ethics, are favouring the return of production from Asia to America and that is what has been reflected in this Jeanologia exhibition through each garment, "added Roberto Muñoz.

Fibre2fashion News Desk - India

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