Oxemberg shoots advertisement campaign with Saif Ali Khan
Oxemberg, from the house of Siyaram’s recently shot a print advertisement campaign with Saif Ali Khan, the ambassador of the brand.The campaign has been designed to showcase apparel for every facet of a successful man’s life. The print campaign showcasesSaif posing in style and elegance to display the flair and panache of the new collection.
Speaking at the occasion,Mr. GauravPoddar, Executive Director, Siyaram Silk Mills Ltd. commented, “Oxemberg is an established brand with a lineage of quality, style and elegance. The brand has been associated with finest fabrics and cutting edge designs while retaining a sense of eternal style and elegance. Our main objective was to project the classy and wide range and nothing could have been better than shooting with the star of style, Saif Ali Khan. Saif ably demonstrated quality of the products carrying the Oxemberg label.”
In the male world, success has always been associated with fast and expensive cars. Using sports cars in this campaign has helped us create an aura of success without having to say a word. With the photographs juxtaposed against the infinite blue sky, one gets a feel of the grandeur associated with the brand. In short, this campaign should achieve what it had set out to do – Reinforce Oxemberg’s image in the customers’ minds.
Saif Ali Khan (Brand Ambassador, Oxemberg) said, “I am very glad to be associated with Oxembergas the brand has a lineage of quality, style and elegance. The cloths offer an unparalleled combination of fine cuts, perfect fits and desired comfort. From semi formal, formal to casual range of clothes Oxemberg endeavours to make people feel special about themselves and take pride in how they dress up; thereby adding an aspiration value to the brand.
Oxemberg was initiated as a measure of forward integration. The brand offers contemporary clothing options that exemplify quality and genuine value. From a fledging division of the successfully diversified Siyaram’sPoddar Group in the mid 90s, Oxemberg has grown to be one of the power brands in men’s fashion.
Oxemberg is today the proud flagship brand of the Siyaram’s Apparel Division. From the shelves of a few friendly retailers, Oxemberg is now a national phenomenon and making inroads to international markets. The demand for the brand is ever growing. Despite this mass-market ascendancy, Oxemberg is still designed as a creative, personal fashion statement.