Home / Knowledge / News / Apparel/Garments / POINT 3's moisture control technology bags US patent
POINT 3's moisture control technology bags US patent
21
Aug '14
POINT 3 Basketball, a performance apparel brand dedicated to innovating on behalf of basketball players worldwide, announced that the company has been granted U.S. Patent 8,769,716 on its invention of DRYV Moisture Control Technology. DRYV is designed to provide an absorbent layer in moisture wicking performance garments, allowing wearers to keep their hands, face and other extremities dry while on the field of play.

“This patent is a game changer for POINT 3 and the athletic apparel industry as a whole,” said Michael Luscher, founder and CEO of POINT 3 Basketball. “DRYV Moisture Control Technology has been embraced by every basketball player we’ve encountered, validating our belief that performance apparel still has plenty of room to evolve.”

DRYV Moisture Control Technology has thus far been incorporated exclusively into POINT 3 Basketball garments, and marketed under the slogan “SHORTS + TOWEL = GENIUS.” DRYV is currently featured in shorts, tops and accessories sold by POINT 3, with additional executions planned for release as early as winter 2014. It is the first patent granted to POINT 3 Basketball, with additional patents pending.

The ‘716 patent was put through an exhaustive examination by the U.S. Patent and Trademark Office lasting more than three years, where numerous prior patents were reviewed to determine that the invention of DRYV Moisture Control Technology was a unique advancement over all prior submissions.

“Since launching the concept of DRYV Moisture Control in 2009, the most common question we’ve received is: How has no one thought of that yet?” added Luscher. “We know there are infringing products in the marketplace. With the issuance of this patent, we are thrilled to now be the only legally authorized company able to bring this innovation to the basketball players that we are dedicated to serving, as well as a broader array of athletes whose performance is inhibited by sweat.”

About POINT 3 Basketball
POINT 3 Basketball is the only brand dedicated to helping ballplayers own the court in critical moments. Founded in 2010, POINT 3’s exclusive focus on the on-court needs of the basketball player led to the development of DRYVÒ Moisture Control, a patented textile technology designed to absorb moisture where ballplayers need it most.

POINT 3 Basketball

Must ReadView All

Textiles | On 28th Jun 2016

CII issues 6-point plan for textile & apparel industry

Indian textile and apparel industry has the potential to create over...

Textiles | On 28th Jun 2016

Telangana subsidises power tariff for textile sector

The Telangana government has decided to give Rs 2 per unit subsidy on ...

Apparel/Garments | On 28th Jun 2016

Bangladesh garment exports up 9.4% in July-May

Readymade garment exports from Bangladesh increased by 9.41 per cent...

Interviews View All

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search