Home / Knowledge / News / Apparel/Garments / Few US parents begin back-to school shopping till mid-Aug
Few US parents begin back-to school shopping till mid-Aug
22
Aug '14
As of mid-August, American families had scratched only the surface of their back-to school shopping lists, with the hope that the best deals of the season are yet to come, says a survey done by the National Retail Federation (NRF).

According to NRF’s latest back-to-school/college survey, an average family with children in grades K-12 completed just half of their shopping by that time, down slightly from 52.1% last year.

The survey revealed that, as of August 12, fewer families had stepped out to take advantage of retailers’ special school savings opportunities; specifically, 23.6% had not started shopping yet, up from 20.9 percent last year.

However, there were some or 15.7 percent who said they have completed their lists, which is about the same percentage as last year.

Hoping to trim the costs where they can, some back-to-school shoppers made it a point to look for coupons and sales while scouring for apparel, footwear, supplies, etc.

And, according to the most recent survey, 15.2 percent of back-to-school shoppers said 100 percent of their purchases were influenced by coupons, sales and promotions, the highest percent since 2011.

“As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need to wrap up their school lists,” said NRF President and CEO Matthew Shay.

He added, “Much of the delay this summer could also stem from families holding out for a sales tax holiday in their state, as well as from influential teenagers who want to first see what their friends are buying before they ask mom and dad to commit to their fall needs.”

In July, NRF found eight in 10 or 81.1% families with children in grades K-12 say that the state of the economy would impact their school spending in some way, while seven out of 10 or 77.2% college students and their families, too said the same.

To wrap up their lists, 54% back-to-school shoppers of those surveyed will shop at discount stores, 47.7% at department stores, 35% at clothing stores and 24.8% at online stores.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search