Home / Knowledge / News / Apparel/Garments / Few US parents begin back-to school shopping till mid-Aug
Few US parents begin back-to school shopping till mid-Aug
22
Aug '14
As of mid-August, American families had scratched only the surface of their back-to school shopping lists, with the hope that the best deals of the season are yet to come, says a survey done by the National Retail Federation (NRF).

According to NRF’s latest back-to-school/college survey, an average family with children in grades K-12 completed just half of their shopping by that time, down slightly from 52.1% last year.

The survey revealed that, as of August 12, fewer families had stepped out to take advantage of retailers’ special school savings opportunities; specifically, 23.6% had not started shopping yet, up from 20.9 percent last year.

However, there were some or 15.7 percent who said they have completed their lists, which is about the same percentage as last year.

Hoping to trim the costs where they can, some back-to-school shoppers made it a point to look for coupons and sales while scouring for apparel, footwear, supplies, etc.

And, according to the most recent survey, 15.2 percent of back-to-school shoppers said 100 percent of their purchases were influenced by coupons, sales and promotions, the highest percent since 2011.

“As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need to wrap up their school lists,” said NRF President and CEO Matthew Shay.

He added, “Much of the delay this summer could also stem from families holding out for a sales tax holiday in their state, as well as from influential teenagers who want to first see what their friends are buying before they ask mom and dad to commit to their fall needs.”

In July, NRF found eight in 10 or 81.1% families with children in grades K-12 say that the state of the economy would impact their school spending in some way, while seven out of 10 or 77.2% college students and their families, too said the same.

To wrap up their lists, 54% back-to-school shoppers of those surveyed will shop at discount stores, 47.7% at department stores, 35% at clothing stores and 24.8% at online stores.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search