Home / Knowledge / News / Apparel/Garments / Few US parents begin back-to school shopping till mid-Aug
Few US parents begin back-to school shopping till mid-Aug
22
Aug '14
As of mid-August, American families had scratched only the surface of their back-to school shopping lists, with the hope that the best deals of the season are yet to come, says a survey done by the National Retail Federation (NRF).

According to NRF’s latest back-to-school/college survey, an average family with children in grades K-12 completed just half of their shopping by that time, down slightly from 52.1% last year.

The survey revealed that, as of August 12, fewer families had stepped out to take advantage of retailers’ special school savings opportunities; specifically, 23.6% had not started shopping yet, up from 20.9 percent last year.

However, there were some or 15.7 percent who said they have completed their lists, which is about the same percentage as last year.

Hoping to trim the costs where they can, some back-to-school shoppers made it a point to look for coupons and sales while scouring for apparel, footwear, supplies, etc.

And, according to the most recent survey, 15.2 percent of back-to-school shoppers said 100 percent of their purchases were influenced by coupons, sales and promotions, the highest percent since 2011.

“As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need to wrap up their school lists,” said NRF President and CEO Matthew Shay.

He added, “Much of the delay this summer could also stem from families holding out for a sales tax holiday in their state, as well as from influential teenagers who want to first see what their friends are buying before they ask mom and dad to commit to their fall needs.”

In July, NRF found eight in 10 or 81.1% families with children in grades K-12 say that the state of the economy would impact their school spending in some way, while seven out of 10 or 77.2% college students and their families, too said the same.

To wrap up their lists, 54% back-to-school shoppers of those surveyed will shop at discount stores, 47.7% at department stores, 35% at clothing stores and 24.8% at online stores.

Fibre2fashion News Desk - India


Must ReadView All

US & EU retailers release industry approach to GDPR

Apparel/Garments | On 24th May 2018

US & EU retailers release industry approach to GDPR

The Washington, D.C.-based National Retail Federation and...

Global cotton consumption to reach record in 2018-19: USDA

Textiles | On 24th May 2018

Global cotton consumption to reach record in 2018-19: USDA

Reflecting continued growth in the global economy, world cotton mill...

Courtesy: Nanollose

Textiles | On 24th May 2018

Nanollose develops fabric from coconuts

Australian technology company Nanollose has developed a sustainable...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Top executives
Textile industry

The foremost issue is bridging the skill gap

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search