Home / Knowledge / News / Apparel/Garments / Few US parents begin back-to school shopping till mid-Aug
Few US parents begin back-to school shopping till mid-Aug
22
Aug '14
As of mid-August, American families had scratched only the surface of their back-to school shopping lists, with the hope that the best deals of the season are yet to come, says a survey done by the National Retail Federation (NRF).

According to NRF’s latest back-to-school/college survey, an average family with children in grades K-12 completed just half of their shopping by that time, down slightly from 52.1% last year.

The survey revealed that, as of August 12, fewer families had stepped out to take advantage of retailers’ special school savings opportunities; specifically, 23.6% had not started shopping yet, up from 20.9 percent last year.

However, there were some or 15.7 percent who said they have completed their lists, which is about the same percentage as last year.

Hoping to trim the costs where they can, some back-to-school shoppers made it a point to look for coupons and sales while scouring for apparel, footwear, supplies, etc.

And, according to the most recent survey, 15.2 percent of back-to-school shoppers said 100 percent of their purchases were influenced by coupons, sales and promotions, the highest percent since 2011.

“As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need to wrap up their school lists,” said NRF President and CEO Matthew Shay.

He added, “Much of the delay this summer could also stem from families holding out for a sales tax holiday in their state, as well as from influential teenagers who want to first see what their friends are buying before they ask mom and dad to commit to their fall needs.”

In July, NRF found eight in 10 or 81.1% families with children in grades K-12 say that the state of the economy would impact their school spending in some way, while seven out of 10 or 77.2% college students and their families, too said the same.

To wrap up their lists, 54% back-to-school shoppers of those surveyed will shop at discount stores, 47.7% at department stores, 35% at clothing stores and 24.8% at online stores.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th May 2016

Govt withdraws Bt cotton notification

The Union government has withdrawn the notification on guidelines for ...

Textiles | On 24th May 2016

Pak textile bodies seek tax exemptions in Budget

Ahead of the Budget next month, the All Pakistan Textile Mills...

Courtesy: Ecommerce Forum

Apparel/Garments | On 24th May 2016

Italian e-commerce to generate over 19 bn euros in 2016

E-commerce in Italy is expected to grow 17 per cent in 2016 to...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

<b><i>The Indian market has huge potential in technical textiles, and by...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search