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Big 'E' Jeans brand up for sale
04
Sep '14
Big ‘E’ Jeans, which once adorned the brand portfolio of apparel retailer Levis Strauss is up for sale.

Assets of Big ‘E’ Jeans for sale include trademarks, organisational knowledge, domain names and an attractive and user-friendly website which can be viewed on mobile devices.

Glasgow and UK-based Metis Partners, an intellectual property specialist will be conducting the sale of assets of Big ‘E’ Jeans.

Metis said the brand has benefited from its decades-long association with the famed Levi’s brand, as well as its eclectic mix of American and Japanese design elements.

Stephen Robertson of Metis Partners said, “This is a unique opportunity to purchase the Big ‘E’ brand, formerly owned by Levi Strauss & Co”.

Stephen added, “The assets include the extensive trade mark portfolio providing global protection, a registered community rear-pocket design, domain and website and rights to social media accounts.”

“This sale is likely to appeal to those businesses engaged in the retail, fashion, luxury goods, and heritage brand sectors”, he informed. (AR)

Fibre2fashion News Desk - India

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