Home / Knowledge / News / Apparel/Garments / Sudhakar Puvvada to head VF's Jeans Innovation Center
Sudhakar Puvvada to head VF's Jeans Innovation Center
19
Sep '14
Global clothing marketer, VF Corporation has named Sudhakar Puvvada, Vice President of its Global Jeans Innovation Center.

In this newly created role, Sudhakar Puvvada will head and oversee VF Corp’s recently established Jeanswear Innovation Center in North Carolina.

VF Corp focuses on denim advancements to benefit its jeanswear brands, including Wrangler, Lee and 7 For All Mankind and other brands at the Jeanswear Innovation Center.

Sudhakar Puvvada joins VF Corp from Ashland, Inc., where he served as Vice President, Technology Platforms.

Also, he has worked in a number of research and product development roles in the home and personal care categories, including 14 years at Unilever.

“Sudhakar will work with leaders of our global jeanswear business to combine VF knowledge with insights from external partners to build commercialization opportunities”, said Scott Baxter, Vice President, VF Corp.

He added, “His background in both technology and consumer goods will help to empower our innovation agenda and lead to sustainable, breakthrough innovations for consumers globally.”

VF introduced its Innovation Center strategy in 2013 and began to elevate innovation initiatives with existing teams to support key projects.

Now, under Puvvada’s leadership, VF will assemble teams of chemists, scientists, engineers and designers for the Innovation Center.

The knowledge acquired throughout VF’s three Centers, and the innovations that result, intend to enable VF to drive greater brand equity and value and achieve long-term growth.

VF’s two additional Innovation Centers are its Performance Apparel Innovation Center and Footwear Innovation Center.

VF Corp is in to design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories and has a diversified portfolio of 30 brands. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search