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Eddy Anemian wins H&M's 2014's young designers' award
Oct '14
Eddy Anemian
Eddy Anemian
Eddy Anemian, the young fashion design talent from the Brussels-based La Cambre school, has picked up the coveted H&M Design Award 2014 trophy for his capsule collection inspired by the British actress Tilda Swinton’s character in the Italian movie 'I Am Love' and the works of French Neoclassical painter Jean-Auguste-Dominique Ingres.

Created in collaboration with the Swedish retailer’s design team, Anemian’s couture range was crafted from floral upholstery fabric strips which were immaculately cut and reconstructed and sewn into structured and abstract patterns.

While speaking on the collection, the designer said, “I had such a good experience creating the collection with H&M. They really respected the idea of the collection, translating my couture cutting and sewing techniques. It was like seeing my clothes made real”.

The Head of Design, New Development H&M, Ann-Sofie Johansson also stated, “Eddy’s winning collection was breathtaking. Everyone at H&M has enjoyed working with Eddy to bring his exceptional work to a wider audience.”

Slated to be available in selected H&M stores, as well as online, from October 23, 2014 onwards, the line includes a blue floral jacket with strips that spread out from the neckline and curve inward over the hips, a vertical strips constructed long yellow floral skirt, a horizontal raw-edged ruffled white skirt, a white jumpsuit with floral sleeves, a black heavy twill top and a pair of high-waist pants.

Launched in 2012, the annual H&M Design Award aims to support and encourage young fashion graduates at the very beginning of their careers.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. The company has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The label's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets. (PB)

Fibre2fashion News Desk - India

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