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Spreadshirt expands into Australia, Canada & Switzerland
Oct '14
Spreadshirt, an e-commerce platform for on-demand printing of clothing and accessories said following the recent acquisition of Brazilian e-commerce business Vitrinepix, it has now extended its reach to new countries like Australia, Canada and Switzerland.

According to Spreadshirt, customers in Australia, Canada and Switzerland can now access its print-on-demand platform for clothing and accessories via a local domain name and can pay in their local currency.

Combining these three new markets, the Leipzig - Germany based company is now active in 19 markets. Customers can choose between twelve languages and eleven currencies and on the new Swiss site, French, German and Italian versions are available.

"Our buyers and sellers operate both locally and globally. With our new country-specific offerings, we can simplify orders and marketing ideas for them, creating more reach and greater customer satisfaction, "Philip Rooke, CEO of Spreadshirt said.

He added, “Our internationalisation strategy is all about making it easier for people to create, buy and sell ideas on merchandise globally. This means we have to be local and global at the same time.

“Most consumers want to buy from a local service and some of our sellers are only interested in reaching their local market, so we have to provide that, alongside a global service for those that want it.

“To do this we are working on increasing local domain names, currencies and shipping information, as well as marketing tools like banners and teasers,” he concluded.

The platform is also able to reflect local customs, seasons and holidays on the sites. So Australia can have t-shirts and aprons for Australia Day, whilst US consumers can share ideas for St. Patrick’s Day or Independence Day and Canadians can promote designs and products for Canada Day.

Spreadshirt achieves 80 percent of its sales outside Germany and dispatches to over 200 countries. Its customers can create, buy and sell their ideas on over 180 different products.

The company was founded in 2002 and in 2013, achieved revenue of around 72 million Euros, printed about 3.3 million articles and sent them to more than 40 countries.

Yink, a large volume provider for individual textile and promotional printing is also part of the Spreadshirt family. (AR)

Fibre2fashion News Desk - India

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