Home / Knowledge / News / Apparel/Garments / India is a very different market from Europe: Celio CEO
India is a very different market from Europe: Celio CEO
08
Oct '14
Mr. Rajiv Nair
Mr. Rajiv Nair
“India is a very different market from Europe. For men in Europe, dressing up is a way of life. Indian consumers are more conservative and followers of fashion,” says the top Indian honcho of a European fashion brand.

Rajiv Nair- CEO at Celio Future Fashion Limited in an exclusive chat with fibre2fashion was responding to a question on how the Indian menswear market is different from the European market.

He adds, “Individualism is stronger in Europe whereas Indian consumers tend to follow accepted trends. Indian consumers are brand seekers and like to flaunt brands through overt manifestations like logos whereas the European customer is more evolved and prefers subtlety.”

In India, Celio has tied up with Kishore Biyani led – Future Fashions and carries the latest range of smart casual wear, formalwear and accessories in India and is also available across 1000 stores in 70 countries.

To a query on hiking sourcing from India for its Indian operations, he informs, “We have moved a long way in India in sourcing. Over 55% of our products are now sourced in India. This gives us a tremendous leeway in terms of time to market.

“An import shipment takes between 49-60 days to reach from vendor to warehouse whereas an Indian product takes five days. Dollar prices are uncertain and this puts sudden pressures on our costs. We have been able to mitigate this risk with a combination of local sourcing and hedging of forex risks.”

Revealing the current operations of the brand in India, he says, “We now have presence across 90,000 sq feet of retail space including 40 stand-alone stores, 120 Shop in Shops with leading departmental stores like Shoppers Stop, Lifestyle, Pantaloons and Central.

“We also have about 7% of our business now coming from leading ecommerce portals like Myntra, Jabong, Flipkart, Amazon and Shoppers Stop.” (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search