Home / Knowledge / News / Apparel/Garments / India is a very different market from Europe: Celio CEO
India is a very different market from Europe: Celio CEO
08
Oct '14
Mr. Rajiv Nair
Mr. Rajiv Nair
“India is a very different market from Europe. For men in Europe, dressing up is a way of life. Indian consumers are more conservative and followers of fashion,” says the top Indian honcho of a European fashion brand.

Rajiv Nair- CEO at Celio Future Fashion Limited in an exclusive chat with fibre2fashion was responding to a question on how the Indian menswear market is different from the European market.

He adds, “Individualism is stronger in Europe whereas Indian consumers tend to follow accepted trends. Indian consumers are brand seekers and like to flaunt brands through overt manifestations like logos whereas the European customer is more evolved and prefers subtlety.”

In India, Celio has tied up with Kishore Biyani led – Future Fashions and carries the latest range of smart casual wear, formalwear and accessories in India and is also available across 1000 stores in 70 countries.

To a query on hiking sourcing from India for its Indian operations, he informs, “We have moved a long way in India in sourcing. Over 55% of our products are now sourced in India. This gives us a tremendous leeway in terms of time to market.

“An import shipment takes between 49-60 days to reach from vendor to warehouse whereas an Indian product takes five days. Dollar prices are uncertain and this puts sudden pressures on our costs. We have been able to mitigate this risk with a combination of local sourcing and hedging of forex risks.”

Revealing the current operations of the brand in India, he says, “We now have presence across 90,000 sq feet of retail space including 40 stand-alone stores, 120 Shop in Shops with leading departmental stores like Shoppers Stop, Lifestyle, Pantaloons and Central.

“We also have about 7% of our business now coming from leading ecommerce portals like Myntra, Jabong, Flipkart, Amazon and Shoppers Stop.” (AR)

Click here to read the whole interview.

Fibre2fashion News Desk - India


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is over 70%: Minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search