Home / Knowledge / News / Apparel/Garments / VIDA aims to sell socially responsible clothing
VIDA aims to sell socially responsible clothing
13
Nov '14
VIDA, a new e-commerce platform that aims to connect shoppers directly with ethically produced apparels and accessories designed by artisans and designers from around the world, has been launched recently.

With a primary aim to provide means to earn a living for designers and artists who are involved in different stages of the production process, the web store will offer reasonably priced clothing for the urban, fashion savvy yet socially responsible women shoppers.

The website currently features more than 75 individual designs across five product categories including a 100 percent silk made short-sleeve top, a silk sleeveless dress top and an array of cashmere-modal blend scarves, pure modal scarves and square silk scarves.

The company follows a unique manufacturing model with tools and methods like fabric digital printing technology and working directly with textile mills and factories that help cutting down the cost of production and benefits both the customers and designers.

The online store’s latest line up includes painters, photographers, graphic designers, sculptors, architects, textile artists and print designers. The names are Elle magazine’s new Swedish talent, Emma Lundgren, Vogue.com’s young finds Cigdem Keskin (Turkey) and Tokyo-based milliner Honoyo Imai. The company’s manufacturing team includes the Karachi-based fashion houses- Sania Maskatiya and FNKAsia.

The San Francisco-based VIDA brings the artists, producers and consumers from across the globe on one platform with a target to ensure that craftspeople at every level are paid a living wage.

The firm has gathered a sum of $1.3M seed funding, which will be used for recruiting and product development purposes, from its investors Google Ventures, The Valley Fund, Universal Music Group, Nanon and Don Mattrick’s Beehive Holdings, Dave Morin’s Slow Ventures and Jesse Draper. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X