Home / Knowledge / News / Apparel/Garments / VIDA aims to sell socially responsible clothing
VIDA aims to sell socially responsible clothing
13
Nov '14
VIDA, a new e-commerce platform that aims to connect shoppers directly with ethically produced apparels and accessories designed by artisans and designers from around the world, has been launched recently.

With a primary aim to provide means to earn a living for designers and artists who are involved in different stages of the production process, the web store will offer reasonably priced clothing for the urban, fashion savvy yet socially responsible women shoppers.

The website currently features more than 75 individual designs across five product categories including a 100 percent silk made short-sleeve top, a silk sleeveless dress top and an array of cashmere-modal blend scarves, pure modal scarves and square silk scarves.

The company follows a unique manufacturing model with tools and methods like fabric digital printing technology and working directly with textile mills and factories that help cutting down the cost of production and benefits both the customers and designers.

The online store’s latest line up includes painters, photographers, graphic designers, sculptors, architects, textile artists and print designers. The names are Elle magazine’s new Swedish talent, Emma Lundgren, Vogue.com’s young finds Cigdem Keskin (Turkey) and Tokyo-based milliner Honoyo Imai. The company’s manufacturing team includes the Karachi-based fashion houses- Sania Maskatiya and FNKAsia.

The San Francisco-based VIDA brings the artists, producers and consumers from across the globe on one platform with a target to ensure that craftspeople at every level are paid a living wage.

The firm has gathered a sum of $1.3M seed funding, which will be used for recruiting and product development purposes, from its investors Google Ventures, The Valley Fund, Universal Music Group, Nanon and Don Mattrick’s Beehive Holdings, Dave Morin’s Slow Ventures and Jesse Draper. (PB)

Fibre2fashion News Desk - India


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search