Home / Knowledge / News / Apparel/Garments / Fashion second top product category at GOSF 2014
Fashion second top product category at GOSF 2014
17
Dec '14
Fashion turned out to be the second top most category, next only to mobile and electronics, at the recently concluded three-day Great Online Shopping Festival (GOSF 2014), organised by Internet giant Google.
 
About 30-40 per cent of the products sold during GOSF 2014 belonged to fashion (includes apparel and lifestyle) category, according to media reports.
 
Meanwhile, Google India said that GOSF 2014 was a huge success and it exceeded the company’s expectations.
 
For the online festival, Google India tied up with 450 merchants who offered special discounts on merchandise.
 
Sales of small and medium online retailers increased by about 10 times during the festival, while sales of well-established retailers like Amazon and Flipkart increased by 100 per cent, according to Google India.
 
According to an analysis, the busiest times for shopping were in the evening between 6 pm and midnight, and during lunch breaks between 12 pm and 2 pm. In terms of price, a special deal corner offering items at Rs 299 was the busiest section.
 
Besides the metro cities of Delhi/NCR, Mumbai, Bangalore, Hyderabad and Chennai, the event saw good participation of people from smaller cities like Ranchi (Jharkhand), Guntur (Andhra Pradesh), Hubli (Karnataka), and Bareilly and Firozpur (Uttar Pradesh). In all, people from 220 cities in India participated in the event.
 
It is estimated that about 80 lakh visits were made to the GOSF site during the three-day festival, much higher than the 20 lakh visits recorded last year. In spite of the high traffic, the consumer experience was seamless, and connectivity issues were not experienced like it happened last year.
 
The greater accessibility to smart mobile phones was a reason for the high number of visits, as about 40 per cent of consumers used mobile phones to shop. (RKS)
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X