Home / Knowledge / News / Apparel/Garments / Fashion second top product category at GOSF 2014
Fashion second top product category at GOSF 2014
17
Dec '14
Fashion turned out to be the second top most category, next only to mobile and electronics, at the recently concluded three-day Great Online Shopping Festival (GOSF 2014), organised by Internet giant Google.
 
About 30-40 per cent of the products sold during GOSF 2014 belonged to fashion (includes apparel and lifestyle) category, according to media reports.
 
Meanwhile, Google India said that GOSF 2014 was a huge success and it exceeded the company’s expectations.
 
For the online festival, Google India tied up with 450 merchants who offered special discounts on merchandise.
 
Sales of small and medium online retailers increased by about 10 times during the festival, while sales of well-established retailers like Amazon and Flipkart increased by 100 per cent, according to Google India.
 
According to an analysis, the busiest times for shopping were in the evening between 6 pm and midnight, and during lunch breaks between 12 pm and 2 pm. In terms of price, a special deal corner offering items at Rs 299 was the busiest section.
 
Besides the metro cities of Delhi/NCR, Mumbai, Bangalore, Hyderabad and Chennai, the event saw good participation of people from smaller cities like Ranchi (Jharkhand), Guntur (Andhra Pradesh), Hubli (Karnataka), and Bareilly and Firozpur (Uttar Pradesh). In all, people from 220 cities in India participated in the event.
 
It is estimated that about 80 lakh visits were made to the GOSF site during the three-day festival, much higher than the 20 lakh visits recorded last year. In spite of the high traffic, the consumer experience was seamless, and connectivity issues were not experienced like it happened last year.
 
The greater accessibility to smart mobile phones was a reason for the high number of visits, as about 40 per cent of consumers used mobile phones to shop. (RKS)
 

Fibre2fashion News Desk - India


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search